RIM’s New Touchscreen BlackBerry Storm: New Smartphone That Could Take Most Of The Market
There has been a lot of talk about the new BlackBerry Storm. The BlackBerry Storm is going to be the new touchscreen phone from RIM. Here at Crenk we haven’t yet had a chance to play with the new phone, but we think this could take a large share of the market.
The BlackBerry Storm is aimed to help RIM get into the touchscreen market, while at the same time help Verizon Wireless (its exclusive U.S. carrier) have a decent smartphone competitor to the Apple-AT&T iPhone.
However, as this is the first real touchscreen from RIM it is always going to have its drawbacks. Unlike the iPhone when the touchscreen is easy to use and has good sensitivity, the RIM BlackBerry Storm however is currently a little less touchy and more pushy (if that makes sense), but all the same still works.
There’s still some variables to get ironed out, like pricing. And the phone has some glaring shortcomings, like no wi-fi, no support for iTunes-DRM-encoded music and movies, and a tiny third-party app platform. But last we checked, the iPhone, for all its merits, was still just 24% of the U.S. consumer smartphone market — meaning three of four buyers were putting their money elsewhere. Bottom line: There’s plenty of room for competition, and with Verizon’s marketing dollars behind it, we think RIM’s new phone will do well.
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