Crenk

It has been about 3 months since Revision3 launched the new version of their site and now they have been acquired. Techcrunch reports that in Episode 143 of Diggnation: Hosts Kevin Rose and Alex Albrecht announce the sale of Revision3 to Fox News at about the 2:05 mark. Rose says “Well, ah, we basically have a big announcement for everyone. Revision3 has been acquired by a bigger company. We’ll be moving to Fox News.” He added “I’m thinking of getting a fox tattoo, its kinda part of my signing bonus, if i do it i get a little extra money.”

It’s an early (very early) April Fool’s joke, of course. Jump to the 3:45 mark. They are clearly playing off a story from two weeks ago, spread quickly via a credulous Robert Scoble Twitter message, that CNET had acquired Revision3 for $58 million. Bloody April Fool’s jokes. I think the American companies take it a lot more serious than any others. Well it was a nice way to get publicity and damm it, i fell into the trap!