Posted on November 1, 2007 - by Steven Finch | Visited 70 times, 1 so far today

PayPerPost Re-Brand Their Holding Company and Become IZEA

As everyone knows there has been a lot of talk about PayPerPost and their relationship with Michael Arrington and other bloggers, today PayPerPost might have just proved that their image needed to be changed thus re-branding as IZEA. In business the basic principle is “why change something if it’s working”, and since PayPerPost have pissed off a lot of A list bloggers it has developed a bad image and I dont believe if PayPerPost was loved in the blogosphere they would have changed their name.

Scoble talks about Izea focusing less on gaming Google and more on being an advertising agency for the social media starfish. Additionall, he has a few insights that he think will happen very soon, such as Google and Facebook starting to share revenues with bloggers and social media freak in various new ways, in which I am very much looking forward to.

Overall, I think this was a good move by PayPerPost because they needed to move the image of their key product away from the overall umbrella company. This could only be done with the inclusion of a new brand that would control the group. This is of course a difficult long term decision to make, but needed to be done.

PayPerPost will never get me to sign up or have any of my business, but as a business decision well done!

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