Nokia’s Ovi Store Launches Today
Nokia’s much avaited application showcase the Ovi Store was launched today. The store contains both free and paid applications – “a mountain of mobile content” according to the the Nokia Conversations blog. The Ovi store is compatible with more than 50 Nokia devices, which the company believes gives them access to 50 million people.
Given the dominance of Nokia the Ovi store would be expected to have many more eyeballs than the iPhone App store, but at the moment their app section doesnt really seem upto scratch. I tried to download a new application but unfortunately the application was unavailable. The Ovi app section might not be fully operational with old Nokia handsets and thus they are waiting for replacement of handsets.
There are 1236 apps in all at the Ovi store, and navigation is, quite frankly, painful. The site is taking too long to load, perhaps unable to handle the first day traffic. Im quite surprised that Nokia released something that was this bad, but I kind of understand that they need to be in this market sooner rather than later even if they do have an inferior product.
A majority of the content available at the App store is paid, with one a few free applications. Paid content includes ringtones, mobile apps, games etc.
Overall the Ovi Store is very disappointing and I was expecting a lot more from Nokia. Im sure however with their resources and popularity over time they will get this right and will really challenge apple in terms of customers usability.
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