Nicholas Ricci is GM for New Forbes Network
Today Forbes.com have officially announced the creation of a Business and Finance Blog Network, comprising of a community of pre-screened, influential business and financial blogs.
The network will allow advertisers to target a highly engaged, exclusive niche audience of senior business decision makers and affluent investors easily and effectively. Four hundred-plus blogs have already joined the network, with many more expected to sign on before the official launch in the next few weeks.
Nick Ricci has been appointed General Manager, Sales. He will be responsible for overseeing the sales, marketing and promotion for the Blog Network as well as the Forbes Audience Network (FAN), which launched in November 2007. Nick joins Forbes.com from About.com, where he served as Senior Vice President, Sales and Ad Operations. He has also held senior sales management and marketing positions at Times Mirror Magazines, Cox Interactive Sales, and Hachette Filipacchi Media US. Nick is already in the process of hiring and building a dedicated network sales team.
“I’m thrilled that Nick has joined Forbes.com to oversee the sales efforts for the Blog Network,†added Spanfeller. “He is a seasoned executive with several years of sales and marketing experience who will play a key role in driving the network’s success.â€
Crenk is one of the four hundred blogs that has already signed up to the Forbes.com network. Im not too sure how the network will perform, but the expectations are high and from all reports so is the CPM rates that we can expect. Overall, this initiative seems to be a step forward for Forbes, who are trying to cash in on selling advertising across their network and then potentially grabbing millions more impressions from these blog partners.
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