When Flock was launched last fall, it was the browser geared towards the social network savvy surfer. It was a new way to integrate all the most popular social sites and keep them at your finger tips while doing your standard day to day browsing online. No longer were you forced to open tab after tab, window after window for each network you wanted to connect with. Now, with some minor prep time by inputting accounts and passwords, Flock will keep everything on file and load all of your chosen networks as soon as you start your browser.

 

Flock has just released the latest version of its broswer software, and already it’s looking like the browser to beat. When Google release Chrome, it was a mad dash by early adopters to test out this mysterious new entry into the browser wars. The excitement lost steam pretty quickly as users were left wondering exactly what the purpose of Chrome was because the bells and whistles were just not there. The browser that was meant to be used not seen seemed to be the mantra. Flock flies directly in the face of such philosophy by making sure every aspect of the user interface is useful and interactive.

 

The new release integrates Media RSS which can now keep the most watch media on the front page of your start window for immediate viewing; pics, movies, podcasts, all accessible with a click of a button. New to the social network offerings is MySpace, which has finally been brought into the fold, allowing users to chat with their friends directly from the sidebar without having to visit the actual site.

 

Since it’s founding 3 years ago, and with the first release this past fall, Flock has attracted 6 million downloads. A true testament in its efforts to get attention from users. Having been built on Firefox’s code, similarities are welcoming with a taste and flavor all its own.