Luuvee: Online Dating Service for UK Market
Online dating is a huge market online and today I wanted to introduce yet another player to the game, Luuvee.com. Luuvee is a UK based paid online dating service in which users pay £4.50 per month to go through their huge database and hopefully find their love match.
Currently Luuvee is offering one month free if you signup now, but I don’t really understand why this site is technologically better than the leaders in the market, like Match.com and Plentyoffish? Previously we have profile dating sites like Smooch and BuddyFetch, but I cant see Luuvee gaining market share unless they come up with a brilliant piece of technology or become a free dating site and make their revenues from advertising.
What Luuvee say about Luuvee:
We made Luuvee to give people a choice – between the expensive, intimidating, scientific sites and the free sites that offer little in the way of quality people. We made Luuvee to fill that rather large void – oh and to help people have fun. After all, isn’t that what dating should be all about?
I guess they are right and that it is what its all about, however I don’t think can expect to make any money from this service. I simply dont understand why they didn’t put the site into private beta to build up the database and then launch the site for free, probably with some advertising in the footer, then introduce paid options once they have market share and a decent size database!
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