Crenk

Kindo is the available in 14 languages. The family networking site has just announced that they have launched their popular network in Chinese and Arabic.

Kindo is where families get together, build their tree, and grow. With Kindo, you can build your own family tree for free, share it with the rest of your family, and learn more about who you are.

The strategy Kindo is adopting to launch into these 2 fast growing internet user bases is a good one. Since 2000 the internet userage has grown by 620% in China and 490% in the Middle East.

“Launching into Chinese and Arabic is a logical step in our truly international strategy. China is a very exciting opportunity for us, and we’re eager to expand further in Asia”, Gareth Knight, co-founder and in charge of product development strategy.

For me, Kindo is a great idea with a huge amount of potential. However, once they have launched for all languages it is hard to see where the business model will head next. The only options then would be to move on to the next startup and try to just promote Kindo as much as possible. Kindo is not going to take over the world, but it is a product that is interesting and something that is worth investing time in.