Thanks for the article ! We’re really excited about the buzz created right before the actual Beta Launch.

At justhearit, we love music and we believe that piracy is theft and that artists, labels, and publishers and writers have the right to get paid for their work. This is why we pay royalties to the performing rights organizations and we aim to negotiate licenses to share our revenue with the labels.
In addition, by sharing revenue fairly and allying directly with the music industry, we can obtain superior quality content, exclusive releases, cross-promotional benefits from the industry itself, and transition piracy worldwide into just and fair profit on a scale never before possible.

Streaming the content directly from the labels would certainly solve the issue you pointed out above. We believe this would be our advantage against bitTorrents and P2P Networks and this is truly what will make people stop stealing music and start hearing it.

Cheers,
Nicu