John Chow and Me on Getting Traffic and Increasing eCPM

Mr Chow has an article that is so true but when you are starting out in the weblog industry you dont really realize. This discussion was about Traffic and Revenue.

John discusses his weblog numbers from a year ago against his figures now. As most people know John like to promote himself and about how much he earns from his site. If you read John’s income report than you know his blog made $27,240.83 last month. That’s a nice big increase over the $2,139.93 the blog made in November of 2006. However, most people dont realise that John’s weblog had more traffic in November 2006 than it does now.

If you are starting your own weblog then it is a lot more important to gain as much traffic as you can, but once this is achieved then it is a great deal easier to increase your eCPM than build even more traffic. John Chow’s weblog is a real life example of this!

However, what John doesnt understand is that he is an expert in increasing eCPM without interfering with his readers and turning them away from his site. To increase your eCPM quick and most efficiently is to sell advertising that is based on CPM. Thus, for every 1000 page views your revenue will increase exponentially.

Finally, as far as I am aware John currently adds in his revenues from RSS inline text links to his financial reports, but as he has so many thousand more RSS readers currently than he had in November 2006, this is also where the majority of his increase in income could be coming from.