Is TikTok deciding the future of music?

TikTok has become a very strong force in online video and become a place for youth culture to thrive.

TikTok has a great feature that allows anyone creating a TikTok to use any music they have licensed in their catalogue. This has driven great success for specific artists and it has now become a marketing strategy of the major labels to get their music used by song of the world’s largest TikTok creators.

TikTok isn’t the future of music, but it is for sure a driving force in the music industry.