Is Spottt Actually Going Anywhere Or Is It Just Me?

By Steven Finch on Thursday, April 3, 2008

Filed Under: Analysis | Visited 121 times, 3 so far today

Back in early November of last year, I preempted the launch of Spottt. Spottt is a free link exchange between sites via a 125 x 125 widget. Spottt is developed by the guys over at Adbrite, so they have a product that needs to work and actually launch into something worthwhile. Since Adbrite has had a lot of VC Funding, they will be really expected to not just launch a product for the sake of it, and actually turn it into a commercial entity.

This brings me to the all important point, is Spottt actually going anywhere? Currently, the site is so simplistic and has a lot of competitors doing exactly the same thing. So where is it unique selling point? If I was the VC in Adbrite who put in a slice of the money, then I would expect an out strategy for Spottt and within a year or two at the most. Will this actually happen? and what features are really missing from Spottt or sites like Spottt?

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2 Comments for this post

Andrew

I think the guys lost their focus. working for a company, normally won’t allow you enough time to fully dedicate to a community. and I believe that’s the main reason.
and you’re right, there are a lot of competitors out there, but I wouldn’t say they are all doing exactly the same. well, the output is free web promotion, but the means are different
so, spott was a good try, but looks to be over

Posted onMay 10th, 2008 at 7:25 am
Yeh im not too sure if Adbrite took Spottt seriously. Spottt doesnt generate any revenue for the company, and unlike Adbrite which is currently making huge amounts of revenues. Focus gets lost quick if that is the case.
Posted onMay 10th, 2008 at 12:38 pm

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