IntermediAds Launches in Private Beta: Informative Advertising
Intermediads is a new service just launched in closed beta. It has been developed by the guys over at TheNextWeb.
Since the services is still in closed beta I thought I would quote the guys who made the product, instead of just trying to give you a review of a product im yet to use. If you would like to see what the service does, head over the Next Web website and have a look at their 125 x 125 banners in the right sidebar.
When we started this blog and sold the first few 125×125 buttons we immediately started wondering how to provide more value to our advertisers. We noticed how difficult it was for advertisers to tell their stories and pitch their companies in such a small area.
As you can imagine that small rectangle gives both readers and advertisers very little information. Right now the ‘click or don’t click’ decision is a very black and white situation. As a visitor you either click or you don’t and if you do you take a gamble with your time. What we wanted to do is provide more information to visitors before they click without making the ads bigger.
This service will definitely improve click through rates and hopefully increase more targetted click throughs.
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