IDG Tech Network Leave Adify and Move To DoubleClick
IDG Tech Network is moving away from Adify and Doubleclick will be their new ad serving and technology partner. IDG confirm that everything will be moved to Doubleclick between the 12-19th of February and that the transition will be a smooth one.
Adify have not really been making too much improvements since they were acquired back in April of 2008 for $300 million by Cox Enterprises. It is interesting that IDG have moved from Adify to Doubleclick. I know Doubleclick are quite an expensive ad serving solution compared to most on the market today, but this move has happened because Adify are even more expensive. Adify have been charging around 20% or net revenues from networks who have been using their platform. This is extremely high and no wonder they are losing business. IDG has to be one of Adify’s main customers so this is a heavy blow.
1 Comment
Hi Steven,
Adify hates to lose any customer. That said, over 160 networks in 10 countries continue to grow and thrive on Adify by leveraging all our integrated services and technology. In the last quarter alone, 10 major media enterprises have partnered with Adify to create compelling next generation media networks.
With Cox’s support, Adify has increased investment in our platform & services (a quick review of our careers pages over the last 6 months shows the very active hiring we’ve done – growing by 50% since the acquisition). We have had 4 major releases impacting our Network Management application and ad server since the acquisition that include features such as:
• Video advertising,
• Behavioral targeting with real-time inventory reports,
• Widgets with integrated advertising,
• Enterprise class user permissions and security and more.
In fact, the Cox acquisition has given Adify significantly more resources and a long-term perspective that ensures Adify will continue to expand our offering. We welcome you to subscribe to our blog at http://www.adify.com/blog/rss to track new products and services being created and integrated by Adify. There are some very exciting publisher features in development.
Adify does not comment on confidential customer information such as dates of contracts or pricing. That said, your post has factual inaccuracies in these areas – and is significantly off on our pricing to Network Builders. We are happy to talk with you about what is developing with Adify.
Best,
Joelle