Hulu Content is Removed from Boxee. Will This Affect Their Offering and Growth?
Boxee has just sent out an email to bloggers alerting them that as of this Friday, they will be removing Hulu from their channel lineup. This comes at the request of Hulu. Apparently Boxee has been working to try to keep Hulu in their lineup for two weeks.
From the Boxee blog post:
we love Hulu. they have built a great product and brand (including one the best Superbowl ads this year)… the response has been amazing. people love watching many of their favorite shows on Hulu via boxee. last week we generated more than 100,000 streams for them…two weeks ago Hulu called and told us their content partners were asking them to remove Hulu from boxee. we tried (many times) to plead the case for keeping Hulu on boxee, but on Friday of this week, in good faith, we will be removing it.
Hulu has also posted on the Boxee removal:
Our content providers requested that we turn off access to our content via the Boxee product, and we are respecting their wishes…Without their content, none of what Hulu does would be possible, including providing you content via Hulu.com and our many distribution partner websites…For those Boxee users reading this post, we understand and appreciate that you’re likely to tell us that we’re nuts. Please know that we do share the same interests and won’t stop innovating in support of the bigger mission.
Boxee only just release onto Mac and Ubuntu on the 8th of January and now they have lost one of their major sources of content. The Boxee service is a very simple one, they provide movies, tv shows and music all in one simple location.
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