Crenk

Picture this - you are a blogger. Your traffic is limited so the major ad networks don’t want to touch you. CPM ads yield too little and CPC ads just.. well, they aren’t getting clicked, and if you click them, Google will ban you.

What do you do? Well there’s good news. You can sell ads, especially those popular square button (125×125) image ads on a Pay Per Day basis. Pay Per Day is a new pricing model that allows bloggers to earn money for each day an ad is displayed on their blogs. In other words, if you are the kind of blogger who can’t deal with the issues that surround validating whether clicks are valid or not, or if an impression was actually delivered, pricing your ad inventory on a PPD basis will most likely be the best fit for you.

The Status Quo

There are so many companies that will offer to optimize your ads or analyse the most effective places to place your ads in order to generate a lot of clicks. While I am not knocking any of these services, I believe the PPD pricing model is more simple and far superior because your earnings are predictable and guaranteed as long as you display the ads.

A lot of bloggers currently sell their ad inventory by either placing an “Advertise Here” link on their site. The disadvantage here is that the chances of selling inventory via an Advertise Here” link is wholly dependent on whether a potential advertiser happens to visit your site. Selling remnant inventory through ad networks can be worse if the ad network just delivers untargeted, low paying so called “run-of-network” ads to your blog.

The Way Forward

Okay, now that you get the picture, what is the way forward. Well ideally, you want to sell your ad inventory directly to the advertisers. It is worth noting that the advertisers who are likely to pay the big bucks will most likely want to track the performance of their ad campaigns, so claiming your site generates 10,000 unique visitors a month without an independent affirmation will (most likely) not sway the big money advertiser.

This is where Aductions comes into play. Aductions is a new and cool advertising platform that allows bloggers to sell their ad inventory on a Pay Per Day basis and crucially, it also allows advertisers to find your ad space easily, buy your ad inventory and track their ad campaigns.

In addition to tracking their ads, advertisers can also see the geographic and demographic reports on the ad space they want to buy. This is very advantageous to the bloggers who do not generate a lot of traffic but have a highly concentrated audience from a particular area, or that fit a specific demographic.

Finally, there is an option that allows you to continue monetizing your blog via other networks if an advertiser hasn’t bought your ad inventory. In other words, you can still display Google ads through Aductions. All you need to do is select the 3rd party ad option when creating your ad space.

Oh yeah, this is where it gets really interesting. You can also withdraw your earnings as soon as an ad has been served to your ad space. This means that if you sell 10 days worth of ad inventory at $1 a day, you can start withdrawing your money on the first day.

You can register or find out more on how it works by visiting Aductions.com.