Getty Images Links to Pump Audio’s Soundtrack and Its Big News Why??
There has been a buzz around the blogosphere in the last day or so about Pump Audio and how they have finally been intergrated with Getty Images. As most of us know Pump Audio was purchase by Getty Images for about $42 million. Pump has a catalog of approx 20,000 independent artists in which their music is licensed for use on the Web, TV or Radio. Pump’s customers range from major TV shows like The Colbert Report to advertising agencies and podcasters.
Getty yesterday announced that they have re-launched Pump Audio under the name Soundtrack on the Getty site. This must be the most over-hyped event from Getty in a very long time and I cant believe the blogosphere (Techcrunch, Mashable) has jumped onboard. It is as if Soundtrack was a completely new product and it has just be released, but that is the complete opposite to what has really happened. Soundtrack is a tool designed by Pump Audio most before the purchase and I have been using Soundtrack for the last six months or so. All Getty has done is place a link on their site to the Soundtrack tool. So why the hell is this getting blog and press coverage??
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