Posted on November 9, 2007 - by Steven Finch | Visited 348 times, 2 so far today

Facebook Insights and Pages

As every now knows Facebook launched their much awaited Advertising solutions with the inclusion of Social Ads and Beacon. However, there seems to be an inclusion of two other products that not many people are talking about which seem to be huge additions to the Facebook platform and capabilities. These inclusion are Insight and Pages.

Facebook Pages:  Pages are for companies trying to create a brand image inside Facebook. Obtaining a Page is free and it is great for businesses such as: bars, pubs, artists, games and sports teams. Think of it as word-of-mouth marketing, only completely free and happening online.

Facebook Insights: A statistics package that allows social ad users and pages users to see meaningful data which includes activity, fan demographics, ad performance and trends. This information will be very important to Pages users who are running companies and trying to improve their presence in the social space. After a few months of data Pages users will be able to determine the exact areas they need to target for advertising. Additionally, you can refine your Social Ad target demographics, budgets and creatives based on Insights data to increase traffic to your Facebook Page or website. Use the data to adjust the content of your Page and optimize for increased engagement with your customers and fans.

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