Crenk

After watching the video which I posted in my most recent post, from the Graphing Social Patterns conference, I have noticed that Jason Calacanis has very well developed business mind and is not just some tech geek that wants to develop the coolest app on the web.

Calacanis makes a very strong point about how if a company bases their entire existence around a Facebook App they are stupid. I really must agree. From basic business principles it is very easy to understand that he is right on this topic. Facebook is a website controlled by a team of people and they can change the playing field whenever they want, so why would you want to put all your eggs in one basket and allow them to control your companies future. A Facebook app should be used as a nice tool to develop either a buzz for your product or a customer group for other products you can feed through the app. Im sick of reading about companies that only develop Facebook apps and think they can have a prosperous future, because it just ain’t going to happen. For example the iLike Facebook app will be useless soon when Facebook decide to open up a new music sub-section. The playing field will always change.