Does Branding Play a Part In a Site The Size of Crenk?

There hasn’t been a post on here for a few days so I thought I would just have a bit of a rant. Here at Crenk the theme of the site has changed several times in the last year. Currently for the last few weeks I have been thinking about re-branding the site and actually changing the theme again. This time I have thought against changing the site. My basic thought process was that a site like Crenk needs to improve to a certain level and then branding has more of an affect, but at the present size it is really more about content and basic usability of the site. I was wondering if this was the thought process of most blog owners or am I in the minority?

Tags: Advertising branding crenk design look looks navigation parrts part play promotion theme wordpress