Digg Will Find A Buyer Very Soon: Microsoft, Google or another?
This has to be the biggest news since the Microsoft bid for Yahoo. Digg is still up for sale and Techcrunch reports that they are close to finding a buyer. If you dont already know, investment bank Allen & Co have been shopping around on Digg’s behalf to find a potential buyer. A source very close to the deal mentions that four companies are in heavy due diligence with Digg – two media/news companies, and two big Internet companies – Google and Microsoft. And Google and Microsoft are on the verge of making their bids.
Originally, Digg was looking for a price tag of around $300 million, but it is reported that Google are likely to bid approximately $200 million for Digg. Microsoft however will be offering a figure lower that the $200 million, solely because they already have a three year advertising deal with Digg.
Even at $200 million is Digg overpriced? I think it is. Digg has received a lot of rewards for their technology and product, but the community is the key. If Digg is bought by Microsoft will the community continue to use the product with the same intensity as they current do? I think not.
So far Digg has only raised $11.3 million in funding, so this will be a great out for Kevin Rose and friends.
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