Deutsche Grammophon Releases Some Impressive Download Figures

 

Deutsche Grammophon (DG) today announces impressive interim download figures following the launch of its DG Web Shop (www.dgwebshop.com). As a division of Universal Music Group, it was the first major record label to make the majority of its large catalogue available for download online and the response has mirrored the demand that was believed to be out there.

According to Deutsche Grammophon, in DG Web Shop’s first week it saw two million page impressions and 85,000 unique visitors to the site resulting in 50,000+ music downloads. These visitors came from all over Europe, the US, Asia and South America.  The top five countries being the US, Germany, UK, France and Switzerland, respectively.

The landmark move from Deutsche Grammophon comes at a time when many are predicting a resurgence in the popularity of classical music. This, combined with the phenomenon that is digital downloading, makes for a desired and much needed offering.

 

As of today and in time for Christmas, the DG Web Shop will introduce the feature of gifting downloads (albums, works, tracks) as presents to friends and family and the first 1000 customers to download an album will receive a free bonus album download of The Greatest Classical Christmas.