Demand Media Acquire Pluck for $75 Million in Cash
It has been reported by Mashable, Techcrunch and CenterNetwork that Demand Media has acquired Pluck. The story was broken by Mashable editor Adam Ostrow, and it has now been confirmed via an inside source that the acquisition price was $75 million, all in cash.
Pluck raised $17 million in three rounds of funding and their revenues are around $10 million per year. The deal marks a major new initiative for Demand Media, who has used more than $350 million in funding to build a network that reaches more than 64 million unique users per month and includes sites such as eHow, Cracked.com, and Answerbag.
Pluck itself has never really done too much, but currently has a strong product in BlogBurst which allows bloggers to syndicate their articles to major newspapers and news distribution outlets. Crenk is a member of BlogBurst.
0 Comments
You can be the first one to leave a comment.