Cuil - The Google Killer?
Searching is big business. Those listings on the right side of any Google search are there because someone paid money to advertise there. Same goes with the top 2 or 3 links. Google makes a lot of money off of these paid placements, which are there based on their dynamic search technology. Google has also come under fire for the way in which it ranks sites, called Page Rank, it is a top secret way they calculate what search results should be at the top for any given term, based on their algorithm that, some have suggested, is based on the number of in-bound and out-bound links from other sites.
Google is the killer app of this decade, no one is doubting that. It is so popular it has become a verb, people just say, “Can you Google this for me?” which is almost impossible to do with anything anymore. So what if a new search engine comes along and tries to flatten the playing field?
That is exactly what Cuil (pronounced Cool) is trying to do. They claim to index three times the number of sites Google does and display them in a three-across pattern. That alone is kind of unique for searches, as they have always gone vertically. They have also implemented tab searches, a kind of, well maybe if you were looking for camera you might also want to look for digital camera. The search engine works, that really isn’t a question, but why should I use it?
Google does so many things now, like simple and complex math problems, fast weather look-up, package tracking from UPS and other services, all the way to stock quotes and word definitions. For me, it has eliminated the need to go to specialized sites if I can just put a special query in the Google search bar in Firefox. Cuil is also missing an image search function, something even Microsoft and Yahoo have worked into their site.
Cuil has some cool features, like roll overs, drill-down menu’s and the tabbed feature mentioned earlier. They are taking on the proverbial 800 pound gorilla by going after Google too. My two cents say that Cuil will have a small cult following for a while but ultimately, this will only make Google stronger.
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