Crenk

With as long as Twitter has been with us, it’s amazing that we’ve not seen a monetizing model sooner. Well…it was bound to happen, and it’s here. Twitter can now display ads, and users can get paid for it with Twittad .

As you look at your account, think to yourself, “I’ve got followers, why shouldn’t I make money for being so popular.” If that’s your train of thought, this little addition to Twitter is right up your alley. Having full control of the ad space, you set the price on the space you are looking to sell andTwittad will match with the advertisers in their database.

Where does the ad go?

Good question, simple answer. The advertisement will sit in the upper left hand column of your Twitter homepage. That big empty space can be used more effectively now by placing an ad that will interest your followers. That’s it, it’s that simple. While some may have feared that the advertisement would have been plastered across your background, or cover the page with flashing, twirling, and otherwise annoying attention grabbers, the simple fact is that the ad will remain unobtrusive.

For the Twitter User

So the first question is obvious, how do I become a part of Twittad? Allowing Twittad to pair you with the appropriate advertiser and marketing promotions can be lucrative and here’s how.

You start off with submitting your page to Twittad for advertisers to purchase (remember you set the price). Once the price is agreed upon select the duration for which you’d like the ad to appear on your page. Now you wait, it can be long or short, but the advertiser must contact you once they are interested. You ultimately have the choice to accept or deny the advertisers offer. If you deny, wait for another offer. If you accept, then simply upload the ad to the design of your template and then notify the advertiser that you are ready to go.

You basically get paid for every hour you serve the advertisement to your followers, and a virtual account will keep track of your earnings. Once the duration of the advertisement has come to an end the virtual account releases the “real” funds to your account. So no worries, you don’t get paid in Monopoly money.

For the Advertiser

Being a part of Twittad is just as easy for the advertiser. All advertisers are able to browse what the users are willing to share and for how much. This gives the advertisers a chance to find the right candidate for their brand and hopefully gain some exposure on the popular micro-blogging site.

Advertisers start off by creating their advertisement using guidelines set by Twittad and following their examples. Once the ad is designed you browse the user database to find the right candidate for your product. You select the “Buy Now” and await their denial or acceptance. Denied? Keep looking. If you are accepted you simply connect and pay via Pay Pal, and if the user removes the ad prior to the agreed upon time, you are credited for the loss. Ultimately the tracking that is provided for the advertisers will alert them if agreements are broken and the advertiser is free to leave negative feedback in such cases.

Twittad receives 5% of the total paid out price as their fee for using their services.

Is This Viable?

I ask myself this question ever since I hear about Twittad. Is this a viable solution to make money on Twitter? Well, sure it can’t hurt to make a little money. The site itself shows how much individuals are making based on duration and follower count. But ultimately, how many people actually travel to your homepage on Twitter? The only time I can think of is when they choose to follow you, but otherwise with all theAPI’s out there, Twitter users are hardly ever on the actual site itself. Perhaps it won’t be long until these web apps we use are filled with advertising. If there’s a way to market, leave to the advertisers to find it.

Like any good addiction, the first step is always admitting you have the addiction. For many of us, Twitter is that addiction. We find ourselves Twittering from work, twittering from parties, from events, from weddings, from bar mitzvahs, from the car, from our mobiles, you name it, we addicts are Twittering from it. On the other hand, there are still a few that remain of the mindset that Twitter is a time waster and provides no value.

Well for the addict like you and me, we are introduced to Tweetrush. A very systematic web app that provides you with your Twitter usage metrics. Now, after typing in your handle in the search bar, you can receive a breakdown of your usage and find out just how addicted you are.

Tweetrush was built on the analytics engine called Rush Hour, which basically looks at actions taken by a user, such as typing and sending a message via Twitter. Tracking can be done via the website and also through the various API’s that exist for the web application.

Information can be tracked for the last 7 days of usage:

The tracking can even break down by the hour of usage:

No matter how you slice, it, Tweetrush is an excellent tool for measuring your addiction, providing useful information on usage, but ultimately also reveal just how much of your life Twitter has taken over. Give it a try and learn to live with the addiction, Twitter is not going anywhere soon!

Just recently I’ve been able to play with the new relaunch of Strands. The social networking site falls in line with popular sites like FriendFeed and PlaxoPulse, and looks to aggregate your social networking habits all in one place, but extend to even recommending things you might like.

Some will say that the multitude of social network platforms are watering down the market, and while that may be so, there are always small distinctions that separate them from one another. I for one thoroughly enjoy my Strands account specifically because of recommendations. Now even though I am new and still meeting people on there, I enjoy going through profiles and looking through recommendations.

Strands single handedly battles the information overload and filters your “feeds” from different social network sites. You set up your profile the way you want Strands to respond. What I find especially interesting is that Strands does not just support the major players in the game, but also reaches out and taps into lesser known social networks such as Hype Machine and Meneame (Spanish Digg clone). This really creates a sense of inclusiveness as opposed to exclusiveness.

Strands “evangelist” Drew Olanoff on Twitter is a great person to follow on Twitter for day to day happenings with Strands. Sure he incorporates details of his personal life, but he works to build strong relationships with the communities he’s a part of and welcomes feedback on Strands.

If you’re looking for a method of “life streaming” that is functional and easy to use, definitely check out Strands. I don’t see it knocking off the heavy hitters like FriendFeed just yet, but I do see some major success for this social networking site.

Currently the site is still under private beta, but you can sign up at their site to receive an invite, or if you’re really nice to a certain someone on Twitter, perhaps…just maybe an invite might float your way!

Just two days ago, www.feedheads.org was brought to my attention. There are plenty of RSS Reader sites out there, but Feedheads offers a different experience by not reinventing the wheel, but rather attaching itself to an already popular social site, Facebook.

At first glance Feedheads is nothing fancy. It almost reminded me of a Craigslist-like site which little to know aesthetics and a focus on information. Personally I don’t care what a site looks like as long as it’s informative and easy to find what I need, the bells and whistles are just icing. So don’t turn away from Feedheads until you’ve given it a try.

To log into the service you need a Facebook account, and you must allow Facebook to provide access to the site, but once you’ve gotten through the set-up you’re logged right into full access for Feedheads.

I admit at first glance I saw no need to really delve into it since there was no social aspect, but attaching to Facebook makes it very different from other RSS sites. From within the site you can introduce your contacts to stories, have them vote on their favorites and even have them join your networks. You’re given the opportunity to view the stories by three categories, “New”, “Top in 24 Hrs.”, and “7 Days”. A separate link will provide you with the days most popular tags, which is useful for a quick at-a-glance of the days topics.

If you’re a heavy Facebook user and you’re looking for new ways to make that your one stop shop for friends, news, and other information, give Feedheads a try. If you’re stuck on looks then perhaps looking elsewhere would be prudent, Feedheads is definitely for the purist.

Fire Eagle, a Yahoo property, has opened up its doors from beta to public use. After spending some lengthy time in development and beta, Fire Eagle looks to answer the question…Where Are You?

For starters do not mistake Fire Eagle for another social network, it is not. Fire Eagle works in conjunction with a variety of other social networks with new additions being worked on daily. This enhancement allows users of specific networks to know where you are, provided you update. Fire Eagle takes the address, location, or name of the place you are at and creates a map that others can see.

I have attached Fire Eagle to work with BrightKite and so far it’s been amazing. I’ve set up alerts to notify me when my friends are nearby, and I can always look at maps to see where my friends are worldwide, a very nice effect. Of course this app is made even more useful by allowing you input your location from your mobile device.

It’s great to set up impromptu meetings, a quick happy hour with friends in the neighborhood, or finding directions to where your friend is waiting for you.

Fire Eagle works with the following applications:

• BrightKite
• Dash
• Dipity
• Dopplr
• eKit
• Fire Widget
• J2ME mobile updater
• Lightpole
• Loki
• Map My Tracks
• Metosphere
• Movable Type
• Navizon
• Outalot
• Outside.in
• Plazes
• Pownce
• Rummble
• Spot
• Wikinear
• Zkout
• Zonetag
  

While at the SummerMash party in Austin last week, I was introduced to a breakthrough site that had just launched in beta the week prior, MySites. A MySites representative spoke with me briefly to highlight some of the amazing features his site offers.

Some might say that MySites tries to be too much, but I think they execute their offerings very well. Let’s take a look at the Virtual Desktop aspect first.

MySites does a great job of storing up to 10GB of items, to include photos, movies, and music. While it can’t necessarily import files from Flickr, iTunes, or any other site, you can personally upload your own files. With 10GB of space available you can set up your virtual desktop with more than enough to keep it functional. The files are stored in folders that you have to double click to open, just like your real desktop. You have access to the full customization of MySites which makes it a great addition to the usual items you can place on there like calendars, emails, sites, etc.

The flipside of MySites is the Social Networking aspect. MySites fully intends for you to share your content with friends and across as many sites as possible. With the ability to add buddies and designate which files can be accessible, it’s sure to be a great place to gather to share all of your uploaded files. Seeking others with similar interests is also possible, and is encouraged to fully extend your network via MySites.

As of last week MySites could not connect to any currently existing social network site, but again the site is in beta. I was assured that future offerings would be made available as the site is built out.

There is famous and there is infamous, and StumbleUpon (SU) can make you both. In a recent event, Darren Rowse of Problogger got a first hand look at what SU did to make him infamous.

Darren has been a big supporter of SU, thus using it very heavily to rate sites across the net. In return for his dedicated support of others sites, a great number of his readership returns the support by stumbling his articles, creating a supportive community. Yesterday, he was notified that StumbleUpon had not just blocked, but banned him for abuse.

This misunderstanding hit the media networks in approximately an hour and a half the entire situation was resolved thanks to dedicated fans, but more importantly a customer friendly, transparent company willing to be open on the errors they make.

While many feel that SU was in the wrong, I find that measuring a business by how it admits and handles its errors is more important than assigning blame. SU did a fantastic and prompt job responding to Darren and Problogger was reestablished.

What is StumbleUpon?

StumbleUpon, similar to Digg, allows you to vote for sites, increasing the popularity based on user support. Once a site has been stumbled, a chain reaction through the social network is viral, and many sites see an increase in traffic.

A toolbar installs into the browser header once downloaded. This allows them to “stumble” a site, a basic “thumbs up” or “thumbs down.” If you “thumbs up” a site, you are allowed to provide a brief description of the site and your rating. If a site has already been stumbled then you’ve simply boosted the sites rating, which affects the frequency in the rotation of random sites that SU will display. StumbleUpon is heavily monitored for abuse to provide a level playing field for all sites involved.

I for one enjoy and fully support StumbleUpon, and encourage you to explore the application and while ranking sites is always enjoyable, clicking the “stumble” button can take you to sites you may never have found otherwise.

Photo Credit, tris

Image via Wikipedia

Twitter seems to be all the rage. I used to be a naysayer, but have found great uses for it, both for internal business and personal marketing and networking. Despite the scaling issues that plagued the program a month ago, Twitter seems stable thus far and gaining support in terms of users.

Here is a list of the top Twitter add-ons for Firefox:

TwitterFox: The most popular for a very large margin. The add-on places a Twitter icon at the top of your browser which can alert you when your friends update their stream. There is also a field for you to type your latest updates, preventing you from having to visit the site itself. Very handy for the busy Firefox user!

Twitterbar: An interesting add-on. Rather then take up valuable browser real estate, this add-on places a gray Twitter icon in your search and become active when you click on it. You are then able to post your message directly to your Twitter account. If you leave your cursor over the icon your letter count appears giving you an idea of how much more you can type. Does not give you status updates for your friends.

TwitKit 1.0: TwitKit places a side bar onto your browser which can be opened can closed at your request. This add-on offers tabs which breaks down your account by various categories to few specific information. You can type your updates and submit through the window, as well as view all recent updates by your friends. An aspect of this add-on is that you can customize it, though it’s a little restrictive.

Twitzer: Tired of the 140 character limitation? No worries, Twitzer offers you an opportunity to type what you want and post it. The add-on will take your text, summarize it, offer a link for your friends to click on so they can read the full text version. If you want to share more with less, then try out Twitzer!