Archive for the ‘Search Engines’ Category

Yahoo! and Bing Still Rivals

yahoo logo - goodWhen Bing and Yahoo! decided recently that they would work together in an effort to stage an offensive against the internet giant that is Google, I though competition between the two had come to an untimely end. I was wrong.

As it happens, although the two search engines will work together to defeat Google they will still compete for glory. Perhaps we will see a kind of WW2 cooperation just like the bitter Allies united to defeat the Nazis…not that Google is a Nazi.

A senior vice president of Yahoo! said “We are Yahoo and that will continue…We collaborate on the back-end but we are competitors on the front-end,”

I guess this makes sense. I mean, what were we all expecting? Yahoo! and Bing to come together like two lost lovers? Nonsense. This is a recession and both companies will by going full steam ahead to stay afloat. They will share advertising revenue with both search engines using the Bing ad model. The deal is due to come into affect next year and will last for ten years. By the end of that time will Google have been defeated? And will Yahoo! be left needing Bing more than Bing needs Yahoo?

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Gogul to “Protect” Kids?

gogulI’m all for protecting children online. There are a lot of unsuitable content, and indeed sick people out there. But I say most of that work should be placed the hands of companies who make content filtering software like Norton and of course the parents. It most certainly should not be the job of the search engines to censor results – in my opinion.

Recently, a search engine launched in Russia. It’s called, Gougle (ring any bells?). It filters our bad content such as porn and graphic or violent videos. But then it goes a step further and takes a leaf out of China’s book.

Gougle won’t let you access some of the accounts of horrible events in history such as genocide or evil people like Hitler. While I can see their thinking, I think they are making a huge mistake. If you hide history, what will future generations learn from?

kids on PC

MIT Report Could Save Internet Companies Millions

Google, Yahoo, Amazon, and Facebook are some of the internets biggest names. All of them have huge online presence with millions of hits every single day. Their names have become so well known that even elderly people who have never sat at a computer know what they are. Ever think about their electricity bills?

Me neither, until I came across a report by MIT which states that they are easily spending $30 million per annum on electricity. This is to keep their servers up and running. First they have to power the servers. Then comes the technology that runs them and all the cooling and networking systems in between. A tall task with an even taller bill.

This report suggests a way in which these companies could save on their electricity bills.

It doesn’t offer a green solution of cutting back, rather it suggests that they constantly change which servers power their machines on a daily, even hourly basis.

So for example, the cost of electricity could rise in the US for any given reason so they shift the workload to servers in Belgium where the electricity is cheaper on that particular day.

While this would be a costly investment to begin with, it should pay off. After all, the total energy usage by the internet’s servers is set to go up four times within the next decade. Time for the big lads to make a big decision I think.

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All new Flickr Search

flickr logoFlickr, owned and run by Yahoo is the YouTube of photography. If I ever fancied a change in wallpaper I’d go to Flickr and enter in phrases such as ’forest’ or ’ocean’. I would get back loads of professional photographs taken all over the world that looked stunning on my desktop. However, in getting those results I would always be annoyed at the amount of page surfing through the results I would have to do in order to find the right one. Scrolling down through the lot got on my nerves too.

Now, Flicker must have read one of my five million angry e-mails and changed how your search results are displayed. Instead of having a long list of images with all the information about it to the side such as name, photographer, tags and a description, everything has been streamlined.

The updated search results show a load of small images right the way across and down the screen  with just the users name under it in small writing. This is a much better way of searching for images and way less stressful given the sheer amount of images on Flicker.

I am also very impressed with the quality of the thumb nails shown. With other services such as ‘Image Search’ on Yahoo! or Google the images are fuzzy and have tons of useless information surrounding them.

Flickr (new)

Crenk’s Top 10 SEO Blogs Worth Subscribing To

Our friends over at DailySeoBlog have put together a great list of the Top 20 SEO blog feeds you should follow. We have decided to show you our top 10 SEO blogs worth subscribing to.

SEO Moz

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Online Marketing Blog

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Matt Cutt’s SEO blog

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Search Engine Watch Blog

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SEO Book

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Dave Naylor

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Search Engine Guide

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Michael Gray Wolf’s SEO Blog

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SEO Round Table

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19. Blog Storm

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Google Acquire Video Compression Company

youtubeGoogle have just announced that they have acquired a new technology company that will serve YouTube very well indeed.

That have just invested shares worth over $106 million dollars in On2 Technologies which are a video compression company. This new venture could change YouTube forever giving it faster download speeds and less buffering as a result.

This may also help to cut Google’s massive bandwidth bill of over $300 million per year that is necessary to keep YouTube up and running. By compressing the size of the videos (some of which are as big of 2GB since HD was introduced) this would make the site smaller and easier to manage while attracting more because of a better user experience.

“Because we spend a lot of time working to make the overall web experience better for users, we think that video compression technology should be a part of the web platform.

“To that end, we’re happy to announce today that we’ve signed a deal to acquire On2 Technologies, a leading creator of high-quality video compression technology.”

youtbe sC

Yahoo! Has Clause to Back Out From Microsoft Deal

bingLast week, here at Crenk we reported that Microsoft and Yahoo! are entering into a deal to combine search technology and the revenue from their engines in a bid to strike Google who has a share of around 65% of the global market. Yahoo! and Microsoft barely have 28% – combined.

It has emerged that the companies’ lack of market holding has led to Yahoo! putting a clause in the agreement which states that Yahoo! can back out of the deal at any time before the scheduled five year renewal if their revenue share falls too low.

Yahoo! and Microsoft failed to specify what exactly the number was that would entitle Yahoo! to pull out should revenue fall below it however it is expected that the danger zone will be in the first eighteen months.

This is because any new service, whether continuing on from an old one or starting from scratch will experience growing pains.  A few other details have emerged since the deal was officially filed with the US Securities and Exchange Commission.

For example, Microsoft must hire 400 Yahoo! engineers and pay them “market-competitive” wages. Furthermore, a full deal must be struck by October 27th otherwise the debates will be brought to a arbitration panel.  Time is money.

I guess now we all have to play the waiting game. I wonder in two years time will be caught saying “I Binged myself and I’m 5th in the search results!”.

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Google Mobile: Links Getting Shorter and Smarter

googlemobileIf you have some kind of mobile addiction and feel the necessity to constantly check your email with your mobile; I’m pretty sure that you usually get uncomfortable trying to use the small screen on your phone. Well this is not a revolutionary invention, but it keeps reminding me that Google is trying to keep things simpler: “Smart Links” automatically shortens long links and converts them into named links.

This is what you usually when you are reading an email with a long link:

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And Smart Links converting it like this:

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Of course these links, at least for now, will only work with Google related sites: Google Maps, Google Sites web pages and YouTube videos (but they are expecting to make it available soon for Google Docs as well).

There’s an important disclaimer about the use of this feature: only works with plain text emails.

Google Wave: Open Source

Google-Wave-logoAt this point I think that saying that Google released a new and very ambitious project as open source should not surprise anyone. Google officially announced that one of their recent projects, Google Wave, and the protocol involved, will be open source and they expect a lot of contribution from the entire community (I’m sure they will get it).

Google Wave will be oriented to concurrent messaging in a collaborative environment, multiple users can be manipulating the same content at the same time and user activity is immediately visible to other participants. As any collaborative environment and architecture, most of the operations will converge when the server receives the concurrent requests; but the real challenge appears making all that an “invisible transparency” to the user without resigning the usability, functionality and performance.

Will be something like this:

Google_Wave_snapshots_inbox

Google says: “To kickoff Federation Day, we open sourced two components: 1) the Operational Transform (OT) code and the underlying wave model, and 2) a basic client/server prototype that uses the wave protocol. The OT code is the heart and soul of the collaborative experience in Google Wave and we plan that code will evolve into the production-quality reference implementation”.

You can even take a peak to the source code of this protocol. And you can check also a nice overview.

Yahoo and Microsoft Search – Possible Collaboration

A whopping 67% of us ‘Google’ things. If we want to know something we simply ’Google it’, as it has become known. Like any good online company, their name is also a verb. Just like Twitter with Tweet. They have a hug share of the market – undoubtedly. Now however, they may have their first real competitor in years.

Anyone remember last year when Microsoft was trying to buy Yahoo! for almost 50 Billion dollars? It went down in flames. But the inter-company relationship didn’t end. Now, they’re discussing a possible collaboration between the two search engines –Bing (Microsoft) and Yahoo!.

If this were to go ahead then it would offer a chunk of healthy competition to the dominant Google. The news storyalone would send thousands flocking, to give it a whirl – but Yahoo and Microsoft better be careful.

People like their search engine. For me, its been Yahoo! imply because I like a bit of news before I search and also because it was the first search engine I ever used so I just kind of stuck with it. People don’t like change – and when they do change they don’t want to be insulted by too many sponsored results like over at Ask.com or search results that make them want to ‘Google’ .

It’s impossible to tell what the end result would be from this mutation of search engines. Would it be Yahoo!, powered by Bing or the other way around? They do have a plan to split the revenue between them but what about the work load such as PR, development and staffing the site. Now might not be a good time to invest in any search engine as there’s going to be a war, with casualties. I’ll wait until the final few blows before I put my money on one of them.

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Yahoo Engineers Speak About New Yahoo.com Home Page

Yahoo has been getting a lot bad press lately, but with their recent new home page launch they seem to be slowly getting on the right track. Other positive news coming out of Yahoo is their Microsoft search marketing deal, acquisition of Xoopit, and more. Today we wanted to show you a quick video about what Yahoo! engineers think about their new home page.


Geek speak for what went into our new homepage @ Yahoo! Video

Google Chrome – Heading for Success

chromeDoes anyone remember during the .com boom when everyone was rushing onto the net and the ‘browser wars’ started. This was when loads of companies began making browsers for a share of the growing market. Many perished with IE having much of the spoils given its advantage of being pre-installed on every Windows PC and Mozilla being the browser of choice for the more ‘power user-ish’ people. Well when Google introduced Chrome late last year fuel was pored over the smouldering remains of the browser war and now its back again in all it raging fury.

Chrome now controls 2% of the market which is pretty good for a new comer. However, they’re looking for more as the Chrome team target a more specific section of people – the entertainment junkies. They are creating a new accelerator add-on for the browser that will enhance graphics for things like watching movies, playing games and using applications. I think this is actually a good tactic as browser games, web applications and streaming videos are becoming very popular. Just look at Quake Live.

“The O3D team is working on getting O3D integrated into the Chromium build, and we’re close to being able to complete our first step towards integration,” said programmer Greg Spencer. “I’ll be making the Windows build of Chromium be dependent upon building O3D as part of the build process.”

The upcoming Chrome OS will indeed be much of Linux under the skin however it will also have much of its workload centred on online applications. An improvement in graphics and the power of the Google Chrome Browser can only mean a bright future for the daring Chrome team.

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