Archive for the ‘Analysis’ Category

Undoubtedly, the recession wasn’t really hitting the internet as hard as what it was other industries. Sure we has a bit of trouble over at Microsoft but that’s because they are also a trading company in the real world. What I mean to say is that the online world was fighting off the worst of it.
In fact, companies such as eBay and Amazon actually didn’t do so bad. People began to sell their stuff when they needed the cash and others bought them because they didn’t have too much cash to splash. It was all making perfect sense until the internet could take no more as real companies started to turn their back on it.
Advertising is plummeting. A new report states that advertising on a worldwide scale is down by five percent. In America, the figure is even bigger at 7% worth an estimated 0.4 Billion dollars. Companies who usually do quite well from advertising such as Monster reported that they lost 31% compared to last year.
Wouldn’t you know it; internet giant Google is the only ad publisher to report a growth, however even this is in single digits.
Now that advertising is failing the next sector to be hit will be entertainment. Big companies that have real world trading have more of a chance of survival but for online magazines and games where they often depend on advertising alone to keep the ship afloat – there may be trouble ahead indeed.
The IDC, who released the report did have some good news however.
“We think the industry will continue to see losses in the third and fourth quarters, but the growth rates–or the loss rates, if you will–will eventually begin to improve,” Karsten Weide, program director for digital media and entertainment at IDC, said in a statement. “However, we also believe the industry may have to wait until mid-2010 until it sees real growth again.”

Im not really too sure why Im writing about this on Crenk, apart from the fact that it was on a technology news site. This morning I posted a comment on a Techcrunch article about YouTube Founder Chad Hurley funding the USA Formula 1 team, and I was the first person to comment and thought it was funny to see the comments to follow. Here is a quick look. It just made me laugh.

If you are beta testing an application, or working with a developer to track down an issue, the developer will almost certainly have to ask you to provide your UUID. This page describes details of what a UUID actually is, and how to find it.
When manufactured every iPhone is assigned an identifier that is unique to that physical device. This is commonly referred to as it’s ‘UUID’, an acronym for Universally Unique Identifier. It’s worth noting that the UUID is anonymous, e.g. if you have a UUID there is no way to tie that to a person.
iTunes will only install applications that have been digitally signed by a developer using an Apple-provided certificate. Applications can either be signed for the AppStore where they can be used by anyone who purchases a copy, or for AdHoc distribution where users install the application by adding it to iTunes. With Adhoc distribution the developer must include the UUID of all devices in the certificate for the application. This is intended to prevent people freely distributing their applications.
Below are instructions for retrieving your UUID. Alternatively you can download Erica Sudan’s most helpful and free AdHoc Helper Application from the AppStore.
1) Start iTunes and connect your iPhone
2) On the Summary page for your iPhone, click on the word “Serial Number:” text

3) The serial number should change to the word “Identifier”, followed by a long string of numbers and digits

4) When you press CTRL+C (Windows) or Command/AppleKey + C (Mac) and the UUID will be copied to the clipboard and can then be pasted into an Email / IM window / whatever
Spam levels have increased in the last few months, since March more precisely, in a 141% said McAfee Threat Report from Second Quarter in 2009. The main reason resides in another increase: botnets (infected computers used for spamming and other attacks) up to 16%. Need an explicit number? That translates in 117 billion spam emails every day.
The number that is quite disturbing as well, is the botnets that are currently infected: 14 million computers. 150k every day, that represent 20% of all the computers that are acquired every day. And these botnets and zombies they are not only responsible for most of the spam, also they generated other attacks like denial-of-service to the White House, New York Stock Exchange and South Korean government web sites.

About South Korea, that’s the country that increased the most in the botnet activity, up to 45%; but yes, the US keeps in the top of that list with over 15% of the entire zombie population.
These spam numbers do not come alone, malware attacks have increased, specially the ones that infect the Windows auto-run that do not require any user intervention to “spread the evil”. That type of malware even outnumbered the Koobface or the Conflicker attacks.
This is a battle that will never end I think, I’m sure that those that depend on this kind of battles will not let it end.
What do you think?
There is something true about open-source developing projects, it’s really hard to find some developer platforms that are user friendly, that could actually motivate young developers to start working with these environments. But there’s always an exception: SUSE Studio was launched recently, bringing dev guys a fresh new interface where they can build their open source applications.

Of course that the building platform will be mainly for SUSE Linux Enterprise or openSUSE, but has several features and possibilities available:
- Includes applications templates, including: JeOS, minimal X11, KDE and GNOME (the last one is the preferred for SUSE platforms).
- You don’t need to install anything in particular, you just need a web browser to start working with SUSE Studio.
- You can generate ISO CDs for you appliances or even LiveCDs.
- You can add third party repositories that you can include to your applications.
- Written in Ruby on Rails. Never heard of it? Here’s a list of the most common web apps built in this platform: Ruby in Rails applications.
You can find more resources about this platform, like reviews or even screencasts.
Since 3D filming was created the only way to marvel at the spectacle was to go to the cinema and pay extra for the pleasure. At the moment, Ice Age 3D is about as close as you’ll get to the 3D experience. However, recently huge advancements have been made such as Fujifilm announcing the world first consumer 3D digital camera. Now, Sky TV in the UK say that they will be offering Europe’s first ever 3D TV service by next year.
“In the next step in the Sky+HD journey, Sky today announced that it will launch the UK’s first 3D channel next year,” said Sky in a press release
“The service will be broadcast across Sky’s existing HD infrastructure and be available via the current generation of Sky+HD set-top boxes.” This is good news as the UK has just undergone a massive nationwide digital switchover and people having to change their set-top boxes all over again would anger some.
However, those wanting to enjoy 3D films, entertainment and sport will have to change their TV for a 3D ready TV. These are expected from large companies such as Panasonic and will be on sale in 2010 to coincide with the launch of the 3D service.
“3D is a genuinely ’seeing is believing’ experience, making TV come to life as never before. Just like the launch of digital, Sky+ and HD, this is latest step in our commitment to innovating for customers.” said Sky.

Thunderbird is an Outlook like email client that is free to download and is made by Mozilla, the same company that makes Firefox. The best thing about Thunderbird is that developers from all over the world are able to make addon tools to use, unlike Microsoft and Outlook. Thunderbird is multi-platform and multi-lingual. Here is our list of the top 10 Thunderbird addons.
(1) Contacts Sidebar – handy addon that lets you display all available address books in Thunderbird sidebar. This lets you easily access all your contacts from the main window, quickly edit contact details, drag’n drop files on top of a contact to send it as an attachment and more… (Thunderbird: 1.5b – 2.0.0.*)
(2) QuoteCollapse – automatically collapses all the quotes within any message, making it look neat and less cluttered. To expand quotes back to standard view just click inserted ‘+’ button. (Thunderbird: 0.7 – 2.0.0.*)
(3) QuickMove – must-have addon letting you quickly file messages to your frequently used folders using keyboard shortcuts. (Thunderbird: 0.5 – 2.0+)
(4) Signature Switch – allows you to create multiple email signatures (Private, Business, etc.) and quickly switch between them right from the main toolbar. Also provides configurable signature auto-switch option based on the email recipients. (Thunderbird: 0.7 – 2.0.0.*)
(5) Remove Duplicate Messages – helps you quickly locate and remove duplicate messages from the selected folders (and its subfolders). (Thunderbird: 1.0 – 1.5.0.*)
(6) Nostalgy – lets you assign single-key keyboard shortcuts to common thunderbird operations i.e., move/copy/delete messages, change folder, add/remove/view tags, add attachment, scroll the message while keeping the focus on the thread pane and lots more. (Thunderbird: 1.5 – 2.0.0.*)
(7) GMailUI – adds Gmail-like mail archiving and powerful message search (i.e. ‘from:Makeuseof to:Aibek’) functionalities into Thunderbird. Makes excellent addition to already existing ‘Saved Searches’ feature. (Thunderbird: 0.8 – 2.0.0.*)
(8) Attachment Extractor – integrates one-click attachment extract option from selected messages. Once attachments have been extracted it can delete, detach or mark messages as ‘read’. Way easier than going through messages one-by-one. (Thunderbird: 2.0 – 2.0.0.*)
(9) Auto Zip Attachments – adds an ‘AutoZip’ button to the compose toolbar allowing you to compress all attached files to a single ‘zip’ file. (Thunderbird: 1.5 – 2.0.0.*)
(10) Send Later – integrates extra ‘Send Later At’ (’Ctrl+Shift+Return’) feature to the message compose window, allowing you to send messages on a particular future date and time. It can be a contract cancellation notice, a ‘Happy Birthday’ or a friendly ‘Don’t Forget’ note. (Thunderbird: 1.5 – 2.0)
Flash games are becoming more and more popular as internet speeds increase. Have you ever wanted to download those flash games and play them on your desktop without any annoying ads?
Here we’ll show you how to do just that. First how to download flash games to your PC and then how to play them offline. So if you’re hooked on some addictive flash game this guide should help you get it offline and play it on your desktop.
Download Flash Games:
Downloading flash games to your PC is a fairly easy process and there are lots of ways to do it. One way to get the game file is to look inside the page’s source code and find the direct link to the game file on the site. Another option is to wait for the game to load in your browser and later get it from the temporary files folder of your browser. Or you can just go to the site called File2HD and let it get the game file for you. We have already featured it earlier as a MP3 and video download tool for Myspace.
File2HD can help you download flash games from most of the online gaming sites. That being said, it doesn’t work with Kongregate, one of the best sites for Flash games. Althou I had no problems getting flash games from hugely popular sites like AddictiveGames.
So how does it work:
1. Go to the page with the flash game you want to download.
2. Copy the page URL and paste it into File2HD.
3. Set ‘Filter’ to ‘Objects’ option and click on ‘Get Files’ button.
4. Next, File2HD should retrieve the direct link to the game file.

5. Right click on the link an use ‘Save Link As’ option to save the game to your computer.
Play Flash Games Offline:
Once you have the game files on your system you can use a simple freeware program called FlashOffliner (Windows only) to take those raw .swf flash files, turn them into playable games, and neatly organize them under one menu.
Here are the steps you need to do:
1. Download and Install FlashOffliner.
The FlashOffliner setup comes with 2 games by default and 3 more that can be added later. If you want to install them as well then check step 4.
2. Once you have FlashOffliner up and running, you should see a new icon in the taskbar. Right click on the icon to see the list of available games and program options.
3. It takes two steps to add a downloaded flash game to your FlashOffliner games list. The first thing you need to do is click on the ‘Create New Flash Offliner Package’ and then point it to the downloaded file. Then you will be asked to name your new game and for a couple of more optional details. At the end it should create game_name.fop file for you.
4. Again right click on the FlashOffliner icon and this time select the ‘Install FlashOffliner Option’. Point the app to the newly created game_name.fop file to “install” the game.
5. This will install the game and add it to your FlashOffliner games. See screenshot below.
That’s about it, now you can simply click on the game of your choice and play it offline right on your desktop. By default the game window size is set to 800×600 but you can easily resize it to 400×300, 640×480, 1024×768 or Full Screen mode.
Now that you know how to take flash games offline check out our short post on best online flash games.

If you live in a hole and you havent already heard, Twitter have relaunched their home page. Twitter is one of the fastest growing websites in the world at the moment and their user base has been both positive and negative on the new home page design.
Most people use Twitter for social networks and not for search, however when designing the new home page the Twitter team has put an obvious emphasis on the search aspect of the business. I know that most people already signed up to Twitter even see the home page much at all, because they can manage their accounts from a huge list of Twitter applications available, so they never even have to visit the site. The new home page design seems to be focused on a basic design with the ability to show new users what Twitter is all about, and thats conversations.
I think the new design itself is very aesthetically appealing and they have done a great job incorporating the search aspect into the home page itself. If I was a new users I could easily see what people are talking about and see that there is a huge community already on Twitter, which provides me with more of an incentive of joining. What do you think?
Other peoples thoughts on the Twitter home page design: Mashable, Techcrunch, ReadWriteWeb, BoomTown, Venturebeat and NY Times.
Yahoo has been getting a lot bad press lately, but with their recent new home page launch they seem to be slowly getting on the right track. Other positive news coming out of Yahoo is their Microsoft search marketing deal, acquisition of Xoopit, and more. Today we wanted to show you a quick video about what Yahoo! engineers think about their new home page.
I came across this excellent list of social networks with their user bases and projected ad spending for 09. The list was put together by Borreall Associates and is a great resource. On the list are 118 networks that accept advertising and media buying.
Of course, Facebook and Myspace count for the majority of social media advertising, but there is still enough good traffic on other sites to be worth testing.
The download system is kind of a pain But since the report is free and this kind of data is valuable, its worth it. Download PDF or Excel version here.
Here are the top 30:

A lot of people have been noticing a drop in their followers on Twitter, with most asking why the hell is this happening. Twitter announced today that the company is purging spammers and correcting “data inconsistencies”. We haven’t noticed any significant change on Crenk’s Twitter account yet, but if you’ve been the target of spam followers, you might notice a “significant” change in both your follower and following counts.
Twitter writes:
For some time, the follower and following counts we display have been incorrect for some folks. We’re soon to push a change that will address this issue. This means that the count you see in your sidebar should match what you see on your follower and following pages.
However, a consequence of this change is that follower counts will drop for some people. In particular, those with large followings may see significant changes as we correct for spam accounts and data inconsistencies. No legitimate followings should be affected—we’re just cleaning up artifacts in the system.