Over at Techcrunch they reported yesterday that the New York Times are now receiving nearly a quarter of their total revenues from online advertising.
The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percent to $291 million, and the online advertising portion was down 8.2 percent to $68 million.
Last quarter, advertising revenues declined an even steeper 32 percent, and online advertising was down 15.5 percent. So maybe this is the first step on its way back to positive territory. Here are the year-over-year declines in online advertising revenues for each of the past four quarters.
Annual Decline In Internet Advertising Revenues
4Q08: -3.5%
1Q09: -6.1%
2Q09: -15.5%
3Q09: -8.2%
Another interesting data point is that because its print advertising revenues are shrinking at a faster rate than its Internet advertising revenues, the Internet portion is actually a bigger percentage (23.5%) of the New York Times’ total advertising revenues than it was year ago (when it was 18.6%).
I have been a firm believer that print business will slowly leave only the major players in each market and all the smaller business will have to move online or close. However, with these latest figures I now think even the major players could be in big trouble!
I noticed this morning that in the Silicon Alley Insider RSS feed that they were not just promoting Techcrunch content, but linking directly to their articles!
Have these two key rival in the technology news space partnered to try to catch up to Mashable in terms of traffic numbers?
It was just reported by Om Malik that Apple has approved yet another VoIP application. The application in question is Stockholm based Rebtel. Currently, Rebtel is now available to download from the iTunes store, as well as other VoIP applications like Skype.
I still think there is a distinctive difference between the VoIP service and what Google Voice offers. Google Voice offers free calls with no cost at all with the USA and Canada. However, on the VoIP service there is still a cost associated when calling phone numbers (only online calls are free). Thus, AT&T and other mobile carriers of the iPhone feel that VoIP services dont harm their call costs, because they think users are too lazy to open the VoIP applications then call, instead of just calling using their phone carrier.
How much is Facebook, Twitter, YouTube and Google involved in your common day activities? Did you ever ask yourself that? Where would you be if those didn’t exist?
Well there thousands of those existential questions that you may or may not asked yourself, and there’s no need to get real philosophical about this, but we sure can be certain that those technologies, web apps and more have an important presence in most of our days.
About those presences, here’s a very interesting video about the facts of several of these social tools, technologies and media: “Social Media Revolution”
Here are some of the facts that caught my attention:
Social media has overtaken porn as the #1 activity on the web
1 of 8 couples married in the US met via social media
If Facebook were a country, it would be the world’s 4th largest
TV took 13 years to reach 50 million users, Facebook took less than 9 months to reach 100 millions
Ashton Kutcher has more Twitter followers than the entire population of Ireland, Norway and Panama
80% of Twitter usage is on mobile devices
Wikipedia has over 13 million articles
80% of companies are using LinkedIn as their primary tool to find employees
Only 18% of traditional TV campaigns generate a positive ROI
35% of books sales on Amazon are for Kindle
“Social media isn’t a fad; it’s a fundamental shift in the way we communicate”
It has been reported over at Techcrunch that the Feedburner CEO has decided to leave the ship and is now becoming the Twitter COO. This has really made me think about RSS and where it is heading and is Twitter the next big thing in terms of keeping track of your favourite resources?
Steve Gillmor stated:
“Rest In Peace, RSS,” he wrote, saying “It’s time to get completely off RSS and switch to Twitter…All my RSS feeds are in Google Reader. I don’t go there any more. Since all my feeds are in Google Reader and I don’t go there, I don’t use RSS anymore.”
Everyday I head over to my Google Reader and see what all the major sites have been talking about and for me there is simply no other alternative to easily read over 200 sites in one place. I know I can follow a lot of major sites on Twitter, but it is very difficult to keep track of more than 200 follows, plus you have to be online and watching when they post or you just miss the news (bad thing about real-time).
Why do people go online? I know, it is a general question that could lead to several answers and also might depend on several factors as well, that also is dynamically changing according to the day or particular moment. But at Ruder Finn Intent Index are trying to simplify this question, analyzing common areas that men, women, youths and seniors could choose to go online.
The results are very interesting, here are some quick facts:
More than twice as many people go online to socialize (82%) than to do business (39%) or shop (31%).
72% of people go online just to become part of a community.
More men (42%) than women (36%) go online to do business.
Women (91%) are much more likely to go online to socialize than men (73%).
A majority of youths 55% go online to just to play games.
More than half of seniors (65%) go online to be a part of an online community.
Almost half (48%) go online to entertain others.
And even more, if you want you can also review the full results with more specific data.
How do they collect this data? Well this report is updated on quarterly basis, the sample is a minimum of 500 American adults. The index is calculated on the basis of how frequently this people is going online for 295 reasons or intents.
82% go online to socialize. No surprise there, where it would be Facebook if that wasn’t true?
72% go online just to become part of a community. What can you say about it? Maybe a constant feeling of people to be included in some group, or self esteem issues?
55% of youths go online just to play games. Well I didn’t see that number coming, I was hoping around a 30% maybe? And the rest to socialize.
65% seniors go online to be a part of an online community. I’m not sure which age represents “seniors” but it is a great thing that elders are always trying to catch up with technology.
Well I guess bad guys sometimes just get caught. That was the case for this Chinese guy that trying to attack a rival using a Denial-of-Service attack generated an Internet collapse in most of China (People = 1.300 millions, that’s right 1.3 billion people). The attack occurred last May,and the responsible of this attack: 23 year-old that owned private gaming servers and since he wasn’t doing so good in business decided attack his rivals, ending up taking down primary DNS servers in China.
To make a quick review about the story: A Chinese guy (with the surname of Bing) from a cotton factory offered online gaming with some private servers that he bought. So far, nothing out of the ordinary, there are thousands of these types of unlicensed gaming servers. And of course, this underground business usually involves some underground behaviors; Bing’s servers were being attacked by other gaming servers rivals, causing him to lose money. So he decided to strike back their rivals with some DDoS attacks.
Bing spent nearly u$s41.000 on these attacks, renting 81 servers only for this task, but they were ineffective. So they decided to ask for more help, that’s when the attacks collapsed DNSPod that not only served for Bing’s rivals servers, also serves several Internet companies in China.
Although police rarely have the jurisdiction or training needed to pursue such a case, officials confirmed the detention of four individuals, including Bing. Here’s the official report.
These attacks are not uncommon in these days, as we’ve said in this previous post. It is a good thing that authorities are tracking down these criminals.
For a few months, I’ve been feeling that all the current PS3 games didn’t get me all that excited to actually go out there and buy them as soon as they are released. Metal Gear 4, GTA IV, FIFA 09 and just a couple more are my favorites and, in different ways, I think they represent just the edge that Play Station has over other similar consoles.
This list represents, in my perception, which are the games that are the most expected yet to come for Play Station 3:
Number 5 – FIFA 10
FIFA 09 made an incredible revolution among sports games in PS3, functionality, features, online gaming, realism were the main aspects that made FIFA 09 the best soccer game released for PS3 (and I think the best in any console).
Among the new features that will be included are: Virtual Pro (use your player with your own photo and see how the games adapts the photo with new face recognition software); new online types of games; several improvements in game play (new type of tactics can be implemented, defensive urgency, more physical play, 360 dribbles, etc etc).
Release Date: October 20, 2009.
Number 4 – Assassin’s Creed 2
It just stays in N° 4 because the first game released in 2007 was not actually all that I expected. It was not bad, don’t get me wrong, I just didn’t enjoy the missions in this games: all the same. Ubisoft seems that received most of the feedback and adds more excitement in this 2nd part.
The main story will be placed in Venice in the XV century and seems that will contain over 16 type of different missions. New weapons and movements, you will be able to swim and throw people to the water, new places to hide, etc etc.
Release Date: November 17, 2009.
Number 3 – Batman Arkham Asylum
This story starts with Batman that just has captured The Joker, and takes him to Arkham Asylum to acts as his prison. But of course, things go bad and The Joker gets loose and frees other members of the asylum.
To capture him back, Batman will use tons of gadgets and also the “detective mode” to get rid of all the bad guys. You will find awesome battle scenes with great video and motion, including “take down” options to use with your enemies, you will also get improvements in your weapons by gaining experience points.
Release Date: August 25, 2009.
Number 2 – Castlevania The Lord of the Shadows
The Castlevania saga makes an extraordinary comeback with the Lord of the Shadows. Great artistic pictures and looks like a more incredible game play. Here’s the trailer, enjoy:
(Yes, the game narrator is Patrick Stewart, X-Men’s Xavier)
Release Date: TBA 2010
Number 1 – God of War III
Soon as I completed God of War II and watching the game box with the message “God of War III for Play Station 3 – Coming Soon” I knew that the PS3 will be mine and all of my expectations will be on this game.
As for PS2, God of War will be a must for all PS3 gamers. The new features will include: bigger areas and scenarios, more brutal combats, intricate puzzles to solve, new weapons, using a new lighting technology inside the game play (simulates a human retina behavior with brightness and darkness), PS3 exclusive game.
Netflix is a great service. I think that the days of strolling to the DVD store to pick out a few of your favourites are ending rapidly. Why should you pay full price for a DVD when you could stream loads every month for the same price? The same kind of service is taking place with our games consoles. Less than two weeks ago Games On Demand was released for the XBOX 360.
This allows you to download games paying a reduced price for them. I downloaded Battlefield 1943 and Assassin’s Creed – it’s just like having the game on a disc without the trip to the store. It saves the distributors money, it saves the producers money and more importantly it saves you money. But this rapid change in the way we get our movies will have big repercussions.
Firstly, there will be job losses. All those staff at the DVD store will be given their notice. What’s the point in keeping on staff when there isn’t enough business to pay them? The only solution for the big entertainment stores is to head online and try to create a Games on Demand or Netflix alternative.
Secondly, the whole hobby of collecting special edition DVDs and first editions will die. Because we can simply press ‘Download’, movies are starting to loose their individuality and allure that they’ve had for generations. The only thing, I believe, that will stop cult films and massive hits from loosing their spark will be the cinema.
Thirdly, you can say good bye to physical media. Games consoles are now being sold with hundreds of GM of memory. Soon, all media players (the equivalent of today’s BlueRay players) will just be giant memory card sitting underneath your TV.
But it may not all be bad news for the businesses, collectors and DVD player makers out there. When VCRs came out everyone assumed that the cinema would be finished in ten years. Yet here we are. I also think this will be good for piracy. Yes there will be more films online but once they are protected properly, sharing should diminish. After all, the main reason why people watch illegal copies of films online is because they don’t want the trouble of buying a DVD. If they offer videos of a very high quality at a small price, video viewing that’s all above board will come back.
The future looks bright for home entertainment indeed.
The future is undoubtedly in Apps. Think about it. Over the last year thousands upon thousands of apps have been released and they are rapidly starting to replace websites views. Twitter, Facebook, iTunes and every large newspaper in the world have apps for mobile devices so people can use their services – otherwise they go elsewhere. Even those that may not are linked in with apps. Many websites have news feeds to apps such as Snaptu.
Soon, I predict that anyone wanting to book a flight, buy online or just surf the net will use apps instead. They offer all of the usefulness of the internet with all the easy design and eye pleasing qualities of software.
They’re also easier to use than internet browsers. If you want to read the news you simply click one little button instead of navigating to the page and then trying to find the kind of stories you want.
Apps are taking over a lot of my internet usage. If I want to check the weather, read movie reviews, tweet, use Facebook or search for pictures I use Snaptu. If I want to combine all my instant messaging into one I use eBuddy. It’s all streamlined, easier and quicker than using clunky browsers, not to mention they can fit in your pocket.
Without a shadow of a doubt, Web 3.0 will be App 1.5.