Over the last few months we have been doing a lot of work with advertising networks. I have noticed that with most CPM networks currently in the marketplace they provide quite low rates, apart from a few. With regards to these low rate networks I have noticed a key characteristic that most use Yield Manager from Right Media. Is this just a coincidence or does Right Media only provide their platform to remnant and low paying CPM ad networks?
TwitStat’s current top 10 list is below, showing ranking and % of users posting from each service today. Note that where users made use of multiple methods, all were counted. The list is constantly changing, and the Top 100 can be found here.
Are Live Nation and Ticketmaster planning to merge? According to a Wall Street Journal report emerging Tuesday evening, the answer is yes. The paper noted that the pair are “close to a merger,” citing “people familiar with the matter”. The tie-up would effectively combine the largest live concert conglomerate with the biggest ticketing company, resulting in a massive conglomerate. The deal, expected to be cashless, could be announced in a matter of weeks, according to the report.
Sounds like a big deal, though regulators could hold up the marriage. That is no small consideration, especially in light of the massive delays experienced by recent newlyweds Sirius Satellite and XM Satellite Radio. Those partners required both the approval of the US Department of Justice and Federal Communications Commission (FCC), though the Justice approval on its own was quite lengthy.
Other issues are also worth noting. Live Nation just launched a homegrown ticketing service; a merger could effectively nix that attempt. Moreover, it remains unclear which party is actually acquiring, and where the top executives would land.
I received a very interesting email this morning from a new advertising network called MyBuxNetworks.com. They are offering a CPM and a CPC solution with also a referral option. The network seemed interesting in the email, however it was a totally different story when I took a look at their website.
The site itself looks terrible and so amateuristic. However, that was the worst thing I saw on the site. Check out the video I have attached below, which is from a “member”. Would you go on this guys word?
Disclosure: Im CEO of Adphilia which is a site representation company.
Over at GigaOM they have put together a great list of the top 10 money making MMO games of 2008.
1. World of Warcraft, launched 2004
Genre/Platform: Western MMORPG; client install with 3D graphics
Revenue sources: Monthly subscription, retails sales, prepaid cards (in Asia)
DFC estimated 2008 revenue: $500 million-plus
2. Fantasy Westward Journey, launched 2004
Genre/Platform: Asian MMORPG, client install with 2.5D graphics
Revenue sources: Prepaid cards
DFC estimated 2008 revenue: $150-$500 million
3. Maple Story, launched 2003
Genre/Platform: Asian MMORPG for kids, client install with 2D graphics
Revenue sources: Microtransactions, prepaid cards, international licensing
DFC estimated 2008 revenue: $150-$500 million
4. Shanda (company, includes Legend of Mir and World of Legend series), launched 2003
Genre/Platform: Asian MMORPG, client install with 2.5 graphics
Revenue sources: Prepaid cards, virtual item sales, freemium subscriptions
DFC estimated 2008 revenue: $150-$500 million
5. Lineage I and Lineage II , launched 1998 and 2003
Genre/Platform: Asian MMORPG, client install with 2.5 graphics (Lineage) and 3D graphics (Lineage II)
Revenue sources: Subscription, prepaid cards
DFC estimated 2008 revenue: $150-$500 million
6. Runescape
Genre/Platform: Western MMORPG for kids, web-based with 2.5D graphics
Revenue sources: Premium subscription, prepaid cards, real-world advertising
DFC estimated 2008 revenue: $50-$150 million
7. Club Penguin, launched 2006
Genre/Platform: Virtual world for kids, web-based 2.5D graphics
Revenue sources: Premium subscriptions, prepaid game cards
DFC estimated 2008 revenue: $50-$150 million
8. Lord of the Ring Online
Genre/Platform: Western MMORPG, client install with 3D graphics
Revenue sources: Subscription, retail sales
DFC estimated 2008 revenue: $50-$150 million
9. Warhammer Online
Genre/Platform: Western MMORPG, client install with 3D graphics
Revenue sources: Subscription, retail sales
DFC estimated 2008 revenue: $50-$150 million
10. Age of Conan
Genre/Platform: Western MMORPG, client install with 3D graphics
Revenue sources: Subscription, retail sales
DFC estimated 2008 revenue: $50-$150 million
Often, users of Digg comment how they enjoy some of the content, but that readers notice that the same individuals get their
HYPick Logo
stories on the front page time and time again. Users that try their hardest to get their stories on the front page fail more often than not, leaving many to wonder if the site is truly leveraging the wisdom of the crowds or if the system is being gamed.
I won’t get into that discussion, you can find plenty of content on that if you search. What I do want to focus on is an alternative to the Digg’s, Reddits, and other supposed community news sites. Enter HYPick, from the creative mind of social media strategist, Oren Todoros. His vision of truly representing the wide swath of internet users is visualized with this social news site that heavily encourages it’s users to HYPE their favorite stories and articles.
On HYPick there’s no specialized voting system, or fancy magic attached to stories, it’s purely at the mercy of the community. Articles with the most activity are ranked higher. So as users come and go, read and comment, links and pass on, the article gains momentum as something the community feels should be read by others.
No good vote, bad vote system, just real people participation!
There is no doubt that the passions of the community will have a voice. Many would call this a level playing field, that will remain to be seen. For now the HYPick community is alive and well and already gaining momentum.
The Purpose
Putting power into the hands of the users has been what most community news sites have been after. Accomplishment is iffy at best, but no one can deny the current reign of those sites that have dominated this arena for several years. HYPick’s unique approach will truly test the vision that Oren and his team have put together.
In order to make HYPick the next attractive playground for user submitted news stories, they have integrated two HYPick specialized widgets for their users.
The first:
HYPick Reader
The reader widget which can be placed on the right side of your site. It provides easy access for your readers to see what is being ranked and spoken about on HYPick, but also gives you the ability to quickly jump to the post of interest.
I can even appreciate how the posts can also show imagery when they appear on this list. HYPick did a great job with this widget ensuring that users of their service will always have instant connectivity to the happenings in the community. Detail wise I’m not too sure if there are limitations to the articles listed on this widget, whether they are selected as highly ranked posts rated by the community, or if any post that is put to the community is automatically listed here. Still, HYPick wants to make sure that the community is always involved.
Of note the widget is customizeable to a point, but again, it shows HYPicks dedication to the opinion of its readers!
The second HYPick add-on is this:
HYPick Website Button
In it’s continued effort to ensure that readers and users alike are constantly connected to the community, you can integrate the HYPick icon onto your site, similar to what Digg and Reddit due with their icons. This will notify readers that your post can be placed on the community site for involvement by all. The icon is set up to be unobtrusive yet functional in its duty.
Overall the entire system seems pretty sound. It’s a new playing in the user submitted news community, but it also provides a platform for those that are frustrated about their lack of appearance on the front page of some of the major players. Now I can’t personally vouch for these individuals, I don’t know what their content is, but HYPick seems to be an open forum for a wide variety of possibilities in the news community. I look forward to seeing what this player can do!
It has been reported by the Silicon Alley Insider that Yahoo is closing their RSS Advertising solution.
Not much word on why — a Yahoo spokeswoman provided this statement to SAI:
Yahoo! is closing its Ads in RSS effective February 2, 2009. The beta program, which enabled publishers to place contextually relevant ads on their own site, was available to a targeted group of small online publishers. We have ended this beta program to focus on other more broadly used ad products for our publishing partners such as Sponsored Search and Content Match.
Silicon Alley isnt really sure why Yahoo is making this move. However, here at Crenk we know that this is just a smaller part of the big move coming from Yahoo. I have heard from inside the company that they are going to be closing a lot of departments within their contextual advertising network. Major changes will be coming with the next three months.
In the words of John Cougar Mellencamp, both the commerical for Microsoft Songsmith and the number of parody tunes that have been released “hurt so good.”
The Songsmith commercial caused a ripple of laughter when the painful commercial made its rounds on the internet. Viewers lamented on the lack of acting as well as the blatent use of an Apple laptop throughout the entire promotion. You can vew the entire promotion here.
Recently, several Songsmith parodies of popular songs have been released using the Songsmith application.Both TechCrunch and This Week in Tech (TWiT) covered these interesting adaptions that almost appear to come from a bizarro world.
Here is “Roxanne” by The Police via Songsmith.
If you’d like to see other tunes mutilated by this Microsoft inception, visit the the article posted over on TechCrunch. Prepare to laugh, cry, or a mixture of both!
Techcrunch has changed their theme yet again. A few months ago the theme was changed for the 3rd time in a year and I thought it was really moving in the right direction. The navigation was clean, there were a lot more options to find the articles you are looking for, and the theme had some colour and character.
Techcrunch today have launched a new theme which keeps the same navigation principles but totally gets rid of all the character and colour on the page.
There has been lots of news recently about Twitter accounts being hacked from several stars, including Britney Spears. Today there is a new star who has been hacked and he hasnt just lost his Twitter account but also his Gmail and Myspace accounts.
The hackers were responsible for spreading an online rumour – seemingly from Kanye himself – that he was plotting a move into bisexual pr0n movies. “Please I beg you, give me a break!” West wrote on his blog, which appears to be the only arm of his online empire NOT to have been hacked.
There is a post over at Techcrunch that seems to be getting a lot of hits today and I’m not entirely sure why! Kevin Rose the founder of Digg, Revision3 and Pownce, has written a guest post for Techcrunch which outlines the top 10 ways to increase your Twitter followers.
The 10 points that he makes seem be very basic and if you actually know how to use Twitter properly I’m sure they aren’t new to you. However what I find funny about this post is that Kevin has probably only really got his followers from mentioning Twitter on every Revision3 show that he does and by being hugely known in the USA as a tech boy pinup. It is just weird that he is trying to preach ways to increase your Twitter followers when he hasn’t really used any of these methods.
Digg has finally made some critical changes to the way they are doing business. It has been reported by various sources this morning that Digg has fired about 10% of their staff and are hiring a direct sales team. I know this statement is probably bitter sweat for some of the employees fired, but Digg really needed to change the way they were doing business or eventually everyone there was going to be out of work.
This all comes on the back of BusinessWeek recently disclosing that Digg’s revenue was just $4.8 million in 2007, and through the first three quarters of 2008, $6.4 million. These results meant that they lost about $2.8 million 2007 and $4 million in 2008.
Digg are making these changes for one reason and that is to find a buyer! In my opinion Digg has to make a profit to have any chance of a acquisition. I think the team Digg have really taken the site as far as they can, because they had so many opportunities to implement Digg into a white label solution which would bring in million in license fees, but they were too busy trying for an acquisition based upon heavy loses. Is it just me or does this sound like a stupid business model. I know these days most tech startups don’t have a business model when they first start and they seem to be very reluctant to even add some advertising to at least generate some revenue. In this current climate that kind of business acument really doesn’t boad well for an acquisition!
There is a post over at 
Digg 
