The other day here on Crenk with did a post about the major Internet giant Google buying AdMob - a mobile advertiser and we predicted that internet advertising was due to come up. Well it seems like it most definitely has – thanks to search.
Google reported the first rise in advertising revenue in over two quarters. The third quarter of 2009 stabilized the sector. However, as I mentioned above it was all due to the advertisements in the search results pages not so much the advertisements on websites.
While this is good news it’ll still be a while until the other advertisers such as AOL, Yahoo! and Microsoft recover from the recession – these being the weakest of the search engines.
So it appears that the advertisements on web pages still aren’t doing as good as what they used to simply because there are less ‘big’ companies using them. As such, people don’t want to click on them. Crenk’s advice for bloggers and webmasters? Use Google AdSence to put advertisements on your website’s search page!
Over at Techcrunch they reported yesterday that the New York Times are now receiving nearly a quarter of their total revenues from online advertising.
The New York Times announced third quarter earnings this morning. Total revenues were down 17 percent to $571 million. Of that advertising revenues decreased 27 percent to $291 million, and the online advertising portion was down 8.2 percent to $68 million.
Last quarter, advertising revenues declined an even steeper 32 percent, and online advertising was down 15.5 percent. So maybe this is the first step on its way back to positive territory. Here are the year-over-year declines in online advertising revenues for each of the past four quarters.
Annual Decline In Internet Advertising Revenues
4Q08: -3.5%
1Q09: -6.1%
2Q09: -15.5%
3Q09: -8.2%
Another interesting data point is that because its print advertising revenues are shrinking at a faster rate than its Internet advertising revenues, the Internet portion is actually a bigger percentage (23.5%) of the New York Times’ total advertising revenues than it was year ago (when it was 18.6%).
I have been a firm believer that print business will slowly leave only the major players in each market and all the smaller business will have to move online or close. However, with these latest figures I now think even the major players could be in big trouble!
Audience Science, an online advertising firm formerly known as Revenue Science, announced on Tuesday that it has closed $20 million in new venture capital funding.
Investors included Mohr, Davidow Ventures; Mayfield Fund; Meritech Capital Partners; and Integral Capital Partners.
Founded in 2003, New York-based Audience Science offers both an audience technology platform and a targeting marketplace.
The company says it has powered over 50,000 campaigns worldwide, and is the eleventh-largest online ad network in the U.S.
Clients include the Financial Times, Gannett, Reuters.com and New York Times Digital.
The company will use the new funds expand its audience targeting marketplace, and bolster its offering to brand advertisers, premium website publishers and online ad networks.
Previously here at Crenk we announced the Spottt launch as well as the fact that Spottt wasnt really moving. Spottt is an advertising exchange for small sites. Basically the site used a widget on your site and it gave the sites reciprocal traffic on other sites that were also using the widget.
Allen Stern has reported that Spottt has been offline for the past few days and it doesn’t seem like the service is coming back online any time soon. I think this is headed straight to the deadpool!
Spottt was launched and owned by the team over at Adbrite. If you are from Adbrite it would be great to hear the news about Spottt.
Previously here on Crenk we have discussed the Top CPM advertising networks, but in the current economic climate we have seen a lot of changes of late. I wanted to introduce our sister site called Adphilia. Adphilia is a site representation firm that is focused on providing premium CPM based advertising. At the moment there are also a lot of changes at Adphilia, we are always looking for Technology and Gaming related sites to add to our network, but we are also about to launch an entirely new platform which we hope will help many sites automate the buying and selling process.
The new Adphilia platform that is scheduled to launch in the next few weeks will be focused around fixed placements with the following features:
Publishers will be able to choose their own ad sizes and prices and dates they would like to run campaigns
Advertisers will have access to over 100 million people per month
The entire process will be automated and publishers can withdraw their earnings in the same way a bank works
The process is completely transparent so Advertisers can see their stats and ROIs, while Publishers can see and control all ads on their site
Also launching a VIP program which will be focused around CPM based advertising
Look for the new platform to be launch on the 1st of October.
In the meantime we are always looking for technology and gaming based sites interested in premium CPM advertising. Just leave a comment or drop us an email for more information.
We’ve all been sitting in the office, relaxing at home or on the bus and decided to check the old e-mails. Low and behold there’s one from your old buddy Jeff with a link to a YouTube video. What the hell, it’s not like your busy or anything. So you decide to give it a try. It turns out to be one of these one hit wonders that have their fifteen minutes of fame before being forgotten about and dissolved into the abyss.
Well now YouTube is going to form advertising partnerships with the makers of the videos. For example, David Devore filmed his son all loopy after been given sedative by the dentist. The video got over 28 Million views with the creator getting over $10,000 in ad revenue – that’s not exactly chump change for what you thought would be a funny video for friends and family to enjoy.
I think that this is actually a cool idea. It will keep people posting on YouTube and it may inspire creativity. But for the most part it’s an internet giant giving some of its haul back. YouTube didn’t really have to do this – they were perfectly comfortable where they were being the internets largest video provider. Maybe they’re softening the blow for a huge bombshell?!
So school and college are starting back soon. Just a few short weeks, in fact. That means thousands, no millions, of young people will be met by costs that would normally have been put on daddy’s credit card. What makes this year worse is that there are few part time jobs around that would have normally paid for the laptops, textbooks, stationary and gadgets that are to be found in the typical student’s backpack. The situation is especially bad in Europe where students and those leaving school have led protests – even violent ones such as those in France and Ireland.
This is good news for Ebay, Amazon and the likes.
The sale of low-end student laptops online is rising. Why pay 600 big ones in store for the latest machine when you could have last year’s model that will satisfy all your needs for a quarter of the price? After all, when at college a decent word processer and internet access is all you need.
Other items which are making big sales in the ‘back to school rush’ are backpacks, art supplies, cameras, suitcases and technical equipment specific to certain courses such as design and engineering.
Here I stand tapping out this article on my phone beside Trinity College in Dublin as I’m away from my desk this week. Students walk by me with iPhones and Macbooks preparing their dorms for their third or fourth year in college. For this year’s freshmen it’s going to be Ebay all the way – in the opinion of this Crenk reporter at least.
I came across this excellent list of social networks with their user bases and projected ad spending for 09. The list was put together by Borreall Associates and is a great resource. On the list are 118 networks that accept advertising and media buying.
Of course, Facebook and Myspace count for the majority of social media advertising, but there is still enough good traffic on other sites to be worth testing.
The download system is kind of a pain But since the report is free and this kind of data is valuable, its worth it. Download PDF or Excel version here.
VidPay is an online service that allows users to advertise their websites or services on the internet through videos. Here’s a quick rundown of how it works. Basically, you sign up and upload an advertisement video to the site. You select your target audience (i.e. age, gender, nationality, interests, hobbies) and select a daily budget for your advertising campaign. Then you’re up and running.
Your video will appear as a featured video on websites and the more people that watch it the more you pay VidPay for promoting your site until your daily budget is reached at which your point your video is removed until the following day.
I don’t think that this is anything special or useful. There are better and more effective ways of promoting a website such as through networking, social media and SEO. Paying a company to put your video on the internet no matter who they’re showing it to, seems silly. Could you not simply do the same thing on YouTube leaving a link at the end of the video whilst having the added bonus of a channel page and user comments etc.. ?
Another drawback that limits the effectiveness is that the videos you pay to have plastered on the net are restricted to only being featured on Metacafe sites. All in all, if your advertising budget is big and you can’t be bothered to do an hour a week on Youtube, Twitter etc… or indeed on any of their affiliate programs such as this one, then by all means visit VidPay.
For the last few days I have been seeing a lot of new reports about Google’s new Chrome ad in Japan. Im not really sure why this is now big news, because this ad has been running since January! If you want to read more about the ad then head to Techcrunch, Mashable and Startupmeme.
Admob – AdMob is the world’s largest mobile advertising marketplace, offering solutions for discovery, branding and monetization on the mobile web. Mobile devices are a critical media platform and we are building the tools to let every business on earth leverage mobile.
Jumptap – Jumptap leverages its mobile search technology and operator relationships to deliver advanced targeting intelligence for advertisers seeking the highest return on their ad spend. Our network of premium mobile sites combines high quality content with targeted advertising to create an experience that appeals to the mobile consumer.
Google Adsense – Google Adsense has to be the world most well known and popular advertising networks for publishers. Google offers their Adsense solution now for mobile devices. The ads are majority CPC but have also some limited CPM campaigns.
Third Screen Media – Third Screen Media is Platform-A’s mobile ad-serving platform and network that enables advertising on mobile devices. Its mobile solutions link advertisers, publishers and carriers on a common platform to buy and sell mobile advertising. Offering one of the world’s most-respected mobile advertising networks, Third Screen Media offers best-in-class content, including AOL’s popular consumer brands and mobile applications; the largest availability of carrier on-deck mobile inventory; and a mobile network of more than 70 premium publishers representing 100+ sites.
It has been announced that online ad optimization firm, The Rubicon Project has raised another $13 million in venture capital. The amount is made up of an additional $5 million in venture funding from Clearstone Venture Partners, Mayfield Fund and IDG Ventures Asia and Silicon Valley Bank added $8 million in venture debt. The company notes that the funds will be used to, “fuel business growth initiatives including strategic acquisitions, research and development, infrastructure and international expansion.”
The company has raised $33 million to-date and is based in Los Angeles. The company opened a NYC office last November. Check out our interview with founder and CEO Frank Addante.
While at the same time Techcrunch has reported that Collective Media has secured another $20 million in Series B funding. The series was led by Accel Partners and iNovia Capital. Collective Media offers publishers an ad network management platform to create their own branded, vertical ad networks. The company raised an undisclosed amount in Series A funding, led by Greycroft Partners and iNovia Capital, in October 2007.
This has made me think a lot about both companies and how IDG Ventures Asia was an investor in The Rubicon Project and the IDG Tech Network is currently using the Collective Media platform to run their advertising network. I find it funny at times how certain section of major still don’t have an overall growth strategy, because investing in one company but at the same time they are wasting money on using another ad platform when it might be in their best interests to think about building their own ad platform and then integrating The Rubicon Project.
The other day here on Crenk with did a post about the major Internet giant Google buying AdMob - a mobile advertiser and we predicted that internet advertising was due to come up. Well it seems like it most definitely has – thanks to search.
We’ve all been sitting in the office, relaxing at home or on the bus and decided to check the old e-mails. Low and behold there’s one from your old buddy Jeff with a link to a YouTube video. What the hell, it’s not like your busy or anything. So you decide to give it a try. It turns out to be one of these one hit wonders that have their fifteen minutes of fame before being forgotten about and dissolved into the abyss.
So school and college are starting back soon. Just a few short weeks, in fact. That means thousands, no millions, of young people will be met by costs that would normally have been put on daddy’s credit card. What makes this year worse is that there are few part time jobs around that would have normally paid for the laptops, textbooks, stationary and gadgets that are to be found in the typical student’s backpack. The situation is especially bad in Europe where students and those leaving school have led protests – even violent ones such as those in France and Ireland.
