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Luis Sandoval is a Media Strategist and Founder of Advantj Media based out of San Antonio, Texas. He writes on topics related to media and technology for a variety of sites around the web and publications.
During these turbulent times there has been a lot of change across the economic landscape. Companies from big to small, brick and mortar to online sites have all experienced the crunch. Many are comparing these times to the dotcom bust years ago, if history is cyclical this was a short rotation.
Recently BlogRush has decided to close it’s “doors” and fade away. In an announcement by John Reese, BlogRush was suffering from lack of clicks, and users who no longer wanted to be advertised to. While that may come as a no brainer to the typical user, BlogRush prided itself on being unobtrusive and focusing on the needs and wants of the users.
Was this truly what BlogRush stood for? The site definitely had its fair share of critics. For example, Seopedia sticks out in my mind after they were so amazingly rejected by the site. You can read their entire ordeal here. Basically it appear that BlogRush depended on random people to be the judges of whether a site fit the criteria or not. The advertisement that was sent out by owner John Reese seems to focus less on quality judges, and more on mass quantity.
Mashable has a more scathing post from late 2007 where they say BlogRush was a throwback to the Web 1.0 era. They explain the process of earning credits by using their widget on your site, and sharing traffic with other sites increasing exposure and ranking within the network. He compares the concept to that of a pyramid scheme.
Despite the critics, John Reese stands by his product and claims that he is a risk taker. He admits that as an entrepreneur he has had some ideas succeed and some fail, but his success stems from not being afraid to try. He goes on to say that BlogRush was offered a “small fortune” but that he reluctantly turned it down to keep the purity of the idea. Not sure if I necessarily agree with the decision, but regardless, the site is down for the count.
It’s advised that users remove the BlogRush widgets from their pages because they are no inactive. So while click rates dropped, and BlogRush has come to an end, John Reese promises that he will continue to strive with new online ideas, and look to continue his innovative streak.
You can read the entire letter to users here.

Lists, lists, lists!
People’s fascination with lists is understandable. For some reason or another, when we see a list it ranks things for us, provides us a perspective, perhaps even influences us in a way we don’t even recognize. We put so much emphasis on lists that now a site has been created that is strictly dedicated to lists.
MakeFive is a site that basically says “you are what you think.” How true. The site has Top 5 lists for just about anything and everything. Top 5 favorite fonts, SNL cast members, people that inspire, just to name a few from the front page.
You can share lists, connect with others that list similar items, and comment on one another’s lists. The interaction is there, but I went cross eyes after being on this site for too long. WARNING: View this site in small doses, you’ll lose your vision…or at least go crosseyed like I did.
The site was useful professionally as I got top ranked business books, design sites, education sites, etc. So basically the site can be as useful or as silly as you want it to be. I definitely recommend this site as a “to pass the time” reference. I think you’ll be surprised at what you find.

Some hot news for those of us that have with held buying an iPhone (all 2 of you). Word on the street is that Apple has had an excellent 4th Quarter, and with sales of iPhones surpassing previous estimations, there is some wiggle room when it comes to price.
The iPhone which currently resides in an exclusive contract with AT&T, sells for $199 with contract. Millions and millions of people jumped on board with the first iPhone came out, and the second generation was just as popular. With over 15 million iPhone sold worldwide, it has dominated the mobile market. Outstanding sales have given Apple a cushion in case the current economic downtown starts to effect sales, they can afford to drop the price of the iPhone to $99.
What would a $99 iPhone do to the market? For starters, with such a low barrier to entry, the iPhone will clearly bleed further into the consumer market, even those on the fence would be tempted to purchase, and the market dominance would only leave true niche mobile companies like Blackberry able to withstand the onslaught.
Conjecture? Possibly, but only time will tell. Get those Christmas wish lists ready and stay tuned for more info!
Trying to view video on a phone can be a pain, and for some of us that are able to get the video, squinting and turning the phone sideways to make heads or tails of what we see drives us into a wild rage. Some phones j

ust weren’t meant to see video…or where they?
No matter the answer,
Vuclip comes in to save the day for most mobile phones. The site was created with the idea of bringing video to the mobile user, and does an excellent job with their application. The site allows you to check the compatibility of your phone with Vuclip, and once you pass the test you are golden. Using Vuclips interface, you can search for just about any video on the net and instantly the site will transform the video to be mobile ready, offering the best quality possible for your viewing pleasure.
Currently there are millions of videos viewed every month in over 130 countries. Vuclip is supported by over 2,000 mobile phone carriers which truly makes this site an global phenomenon. Along with just viewing video, Vuclip’s API also offers “Cliplist” which allows you to keep track of your favorite videos and share them with friends in your network. “Video Alerts” is a great way to keep yourself in the know without having to do the search yourself. Set up your profile to receive SMS alerts when videos from categories that most interest you are posted on the net. Vuclip will know what you like, what you want, and make sure you never miss a video. Finally the “Send to Phone” feature allows you to create groups where you can send your favorites, or perhaps you want to send something from your PC to your phone. All of these amazing services are FREE.
I highly recommend Vuclip for any mobile users looking to diversify their mobile usage. Trying viewing videos through Vuclip and never be bored again!
For those of you not following TechCrunch’s Layoff Tracker, the tech industry is taking a major hit. So far a total of 44,283 (to include HP’s release) people are gone from their respective companies. Is this another Dot Com Bust?
How bad is this? Well, pretty bad considering that most tech startups are staffed minimally to keep costs down. Some companies have been forced to cut as many has 1/3 of their staff, some up to 50%.
I were Chicken Little, the sky would definitely be falling right now!
Korean backed company, Brightstorm, is making headlines by going live for the public. With $6 million invested, Brightstorm looks to offer students of all ages an opportunity to receive online tutoring through a series of web videos based on the subject. There are currently 20 instructors on the site offering assistance with a variety of courses including History, Government, Math, and SAT prep. I’m sure the site will expand its offerings and possibly increase the number of instructors as the site grows.
Now there is a price involved. For $50 a course, the videos are made available for you to watch, ranging from 10-20 min. in length depending on the subject matter. Students and parents are able to watch samples in order to decide whether they enjoy the instructor or not, and obviously to decide whether the quality and value is worth the money. The video courses will also offer pop-quizzes, interactive challenges, and other dynamics to keep the student aware and involved as much as possible.
I commend the efforts of Brightstorm, and while they may not be the only fish in the sea in terms of online tutoring sites, they appear to be the best organized. Can a student learn better from an online video tutor as opposed to an in person tutor? That will remain to be seen.
Social Networks have been the method of communication for adults, adolescents, and businesses the world over. Kids have been curious about the many social sites that exist, but none are targeted for the under 12 year old market. Today parents are more worried about who their children talk to since it’s impossible to really know who is on the other end of the conversation. While understandable, there was no real forum for younger children to make their mark on the net until KidZui debuted.
What started as a pay service quickly changed to a free model, and since then they have had a lot of success attracting the 3-12 year old demographic. Recently KidZui has changed a lot of the functionality of their site, and have introduced some new tools to make the site fun for parents working with their kids. Parents are encouraged to participate on the site with their kids so that everyone is in the know as to what the child is looking at and sharing online.
KidZui offers limited profiles that offer superficial details about the user, the site offers no real two way communication to prevent those looking to lure children, and tabs where users can share the sites they’ve visited, approved videos, and even a section for homework help. Status can be set by the user, but instead of typing there is a menu of premade options that can be chosen from. Again, this introduction is to get the child used to the idea of larger social networks, but still maintain a safe environment for kids to enjoy their time online.
If you’ve got kids, I recommend you check out KidZui and get your kids prepared for the future of communication!

Image via CrunchBase
Here on Crenk there’s already been at least two posts on how the social media world has been hit by the economic downturn,
here and
here. Just about every industry has been effected, and as such we’ve seen companies begin to layoff whole portions of their employed team. If employees were not let go, there were changes in management, as seen in
Twitter’s case.
That being said,
TechCrunch has created a
Layoff Tracker for all the layoffs that have and will be occuring in the coming months ahead. Already last week alone we saw companies like
Zillow,
Pandora,
Adbrite,
Hi5, etc, all get listed as companies doing some trimming to their employed staff.
Keep up with the latest as it happens and see if your favorite company gets listed.

Okay, it’s a long shot, but with her track record, you actually might have a chance. I’m not saying anything is wrong with her, she just likes to meet a lot of people.
Well watch out world, Britney is online in the
social media world. Where? You can connect with
Britney on Twitter…or with her “people” at least. To coincide with the launch of her
new blog site, fans can follow her on the Twitter stream and even reply to her. I wouldn’t hold your breath for direct answers, but stranger things have happened.
Any way you look at this, whether you like Britney or not, enough “mainstream” artists, performers, and other entertainers jump on Twitter, it will be hard to ignore its dominance in the market.
Gaming site,
Kongregate, has officially found a new way to keep users on their site. Before it was the over 8,000 games they offer for user entertainment, but no

w Kongregate looks to not only allow users to play games, but to make games as well.
The site will offer
Flash Game Making tutorials so that users can interact more with the site. Instead on relying on hard to understand How-To books, the videos will instruct users step by step in creating a game and allow them to play as they go to make adjustments according to their desires. The hope is to encourage independent developers to take charge of their dreams, and make them a reality utilizing the tools Kongregate is offering. Currently there are only a few well known, established developers on the site, but the purpose has always been for the independent developer to gain exposure and experience.
Kongragate is definitely doing something right, since its inception, it has garnered 4.5 million users. The addition of the Flash tools looks to build on the already existing robust user base. As of right now 3 of 8 tools have been released, but with the future tools on the horizon, Kongragate might really be onto something by empowering their users to be a part of the experience.
The trend continues, the economy continues it’s downward spiral, could this be the social media bubble that the online community has been expecting for years?
Just yesterday Hi5, a social network amongst of myriad of offerings, laid off as many as 15% of its staff. While it’s been labeled as restructuring, it’s no doubt that hard economic times are forcing companies across the board to tighten their budgets.
Advertisers are feeling the pinch too. It’s a trickle down effect and because companies are being cautious, advertising is taking a nose dive as well. Adbrite, one of the top 5 online advertising networks, is laying off more than 40% of it’s current staff. This is a huge number, and will send many seeking other ventures, but the market is going to make it tough for them to find fertile ground to grow.
As I sit here reading article after article, I think this is an opportunity for social media to grow, and perhaps force individuals to think even further outside the box. Shakeup after shakeup is sure to make investors and supporters wary, but there is a light at the end of the tunnel, of that I am sure.
Update:
Just now on Twitter it has been reported by @samhouston that Pandora is releasing approximately 14% of its workforce. This has been confirmed by TechCrunch here.