Asana Files to Go Public via Direct Listing on NYSE – Asana by Numbers!

Asana is one of the world’s most popular project and task management software (we use Asana in our office). A week ago Asana filed to go public on the New York Stock Exchange.

Instead of an IPO – Asana has elected to file for a direct listing (which means that they aren’t selling any new shares in the listing only the existing ones).

By the numbers:

  • For the year ending Jan. 31, 2020, Asana had a loss of $118.6 million on $142.6 million in revenue. For the year ending Jan. 31, 2019, it lost $50.9 million on $76.8 million in revenue.
  • The company says it has more than 3.2 million free account users and 75,000 paying customers with a total of 1.2 million paying users across 190 countries.
  • Asana’s biggest shareholders are co-founder and CEO Dustin Moskovitz, Benchmark Capital, Generation Management, and Founders Fund.
  • According to its most recent secondary trades, Asana’s stock traded at a volume-weighted average price of $15.82 in fiscal 2020, $15.98 in Q1 2021, and $17.26 in Q2 2021.