Posted on September 10, 2008 - by Luis Sandoval | Visited 963 times, 1 so far today

Apple Makes iPhone & iTunes Announcements

Apple fans generally sit on the edge of their seats days before Apple makes announcements regarding new products, new updates, or a new direction. More often than not Apple never fails to wow the crowds in taking the lead with innovation and design, but for some reason a large number of reports are saying that today’s announcements at the “Let’s Rock” event were nothing more than a yawner.

Personally I feel that fans have become accustomed to drastic announcements, or for lack of a better word, world changing technology, but sometimes its the little things that make what we already have just that much better. Here’s a run down of the announcements from today:

• For starters the iTunes application received a nice upgrade. The biggest is the addition of the Apple Genius. No, not the guy at the Apple store, but rather back end programming that serves as a personal DJ for your iPod. Genius uses data loaded on the Apple server and in turn working with the iTunes on your computer to find great matches to your already expanding playlist. Let Genius do the audio matching and see how accurate to your taste it really is.
• Apple has also made up with NBC, and now the two are best friends…for now. NBC is re-releasing their material for now with hits like The Office and 30 Rock available in HD for only $2.99 per episode. Other shows and networks will soon follow, but having HD quality on the iPod is an interesting addition, better get those lines ready for downloading overload!
  
• The iPod Touch got a much needed update along with a decent price drop. Sleek, new design, similar to the iPhone 3G now makes the iPod Touch more curvy and easier to handle. It’s new thinner design makes it easy to carry and comes with built in Nike+ software for the runner in you. The pricing for the new iPod Touch is as follows, $229 (8GB), $299 (16GB), and $399 (32GB)
  
• Finally the Nano got a new design. I admit when the Nano went short and squat I did not think I would be a fan of that version, and when I got my wife one I found myself using it more than her. The design grew on me and I became accustomed to it. I’m not sure what happened behind the scenes, but apparently there was enough of an uprising that the Nano has gone back to it’s long narrower design, but kept the same screen real estate. Like it’s larger counterpart, the new Nano comes with it’s own built-in accelerometer. They also come in much more bolder colors which reminds me of a pack of Now or Laters.
  

According to reports stock fell just over 3% after the announcements were over providing support that investors as a whole were underwhelmed by Apple’s announcements. Sad really, while expecting ground breaking news, Apple delivered some solid additions to iTunes, and price drops and re-designs for other products. I think this holiday season will see an increase in iPod Touch sales, and don’t be surprised when you see those brightly colored Nanos flying around either.

Photo Credit, Apple, Inc.

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