AOL Shuts Tacoda and Move Everything into Advertising.com
Last year AOL paid $275 million for Tacoda. Now, according to Venture Beat, AOL is dropping the brand and rolling the technology into Platform A’s Ad.com unit. This is a move that shows that AOL are trying to actually combined their Ad.com/Platform-A, but are they going about this in the right way? Im also curious to find out what AOL might be doing with the Tacoda technology, because other companies and myself including would be very interested in licensing this technology from AOL! I must admit that these days im sick to seeing ads from Ad.com and other remnant networks, simply because there is no targeting and I know that the publishers are earnings a crazy low CPM for the ads. Thus, the industry is not benefiting from this, neither the publisher, only the ad networks!
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