Amazon Launches Firefox Add-on Called Amazon Assist
Amazon has launched a new Firefox add-on called Amazon Assist. Once installed, Amazon Assist shows up in a panel at the bottom of the web browser window, and presents Amazon.com products that match a person’s search terms.
According to Amazon, the AmazonAssist tool is “compatible with major search engines and shopping websites” and “pulls the latest pricing, review ratings, availability and other product information from Amazon.com in real time.” Here’s more from the FAQ page. One important note: AmazonAssist collects information from websites you visit “in order to improve your search experience.”
Amazon is rolling out the new tool at a time when Google and Microsoft are positioning themselves more and more like shopping portals. Google now offers merchants Google Product Search, Google Listing Ads, and Google Sitelinks, while Microsoft has the Bing Cashback program.
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