Amazon Launches Casual Gaming Download Store

Amazon has launched on Tuesday a new video game download store. The site itself can be found here. The initial library offers over 600 games which are all under $10. All casual games are currently for the PC platform, but Im sure this will branch out in the near future.

The store allows customers to download and try any game for 30 minutes, after which point they may choose to pay for the full version.

“We have 88 million active customers who can appreciate the convenience of the true amazon shopping experience combined with the casual games experience,” Greg Hart, VP of video games and software at Amazon, told Kotaku.

While the service currently lacks some of the more popular casual games from top publishers, it will look to expand its selection.

Amazon recently acquired casual game developer Reflexive, which counts a library of over 1,000 games.

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