Amazon Acquire Touchco a Touchscreen Technology Company to Battle Apple iPad
Just before the Apple launch of the iPad, Amazon announced that it would be offering apps on the Kindle. Of course, Amazon’s device lacks pretty much everything that the iPad offers– outside of e-reading capabilities.
According to a New York Times article, Amazon is preparing to upgrade the Kindle to better position it against the iPad. The retail and e-reading giant reportedly purchased Touchco, a NY start-up that specializes in touchscreen technology. Amazon will roll its new company into its Kindle hardware division.
Touchco’s touchscreen technology is significantly less expensive than that used in other devices, including the iPad; is transparent; can work with full color LCDs and can recognize an unlimited number of simultaneous touch points.
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