Alexa Ratings Algorithm Changed

It has been reported by the guys over at Techcrunch that Alexa has changed the algorithm for their ratings. Alexa announced that they are pulling in more sources than just the Alexa toolbar and that they have also improved their methodology.

This has all come as a pleasant change. For a long time Alexa has been criticized because of their ratings and the fact that they are just completely made up and not really relevant. There has been a lot of sites that have take a huge hit, main example is DailyBlogTips.

In the race for providing the most accurate stats of websites for free, I still think Compete and Quantcast are a long way ahead of Alexa, but these changes might make a huge change in how relevant the popularity numbers actually are.

Tags: alexa numbers rankings ratings traffic

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Author: Steven Finch

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Founder and Editor of Crenk. Im CEO of Insomnia Ltd which owns and operates RouteNote (Digital Music Distributor), Adphilia (Site Representation Firm) and Black and White Music (Music Recording Studio).