Spotify Conversion Rate is at 12.5 Percent in the US: Major Labels Rejoice

Spotify is on a roll at the moment. In only a few weeks they have signed up over 1.4 million US users, with 175,000 paying for the premium service.

This is amazing news for the music industry, because MOG, Rdio and other music streaming services have been having trouble gaining traction.

Spotify is all about conversion rates! The major labels want to see highest possible conversions to the premium service from the free option. In Europe Spotify has a conversion rate of 15% and so far in the US they are seeing 12.5%. Very promising signs for Spotify.