AOL Consolidating Blog Brands into 20 Power Brands!

AOL have been having an identity crisis for quite some time, now it seems that Tim Armstrong (AOL CEO) is trying to amalgamate some of the small sites to create much larger branding within AOL. AOL has just finishing consolidating 53 different content brands into 20 “power brands.”

Within Huffington Post Celebrity you will now find: PopEater articles. AOL News is already consolidated into the Huffington Post and Politics Daily has been rolled into HuffPost Politics. Kitchen Daily will become HuffPost Kitchen, Parent Dish will become HuffPost Parents, AOL Black Voices will become HuffPost Black Voices, and so on. HuffPost Music, HuffPost Small Business, and HuffPost Kids will all be new.

Outside of the Huffington Post, the power brands that will remain are:

AOL.com
Autoblog
Engadget
Joystiq
Mapquest
MMA Fighting
Moviefone
Patch
Stylelist
TechCrunch
TUAW
AOL Autos
AOL Healthy Living
AOL Industry
AOL Money & Finance,
AOL Music
AOL Search
AOL Travel
AOL Video