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Amazon Cloud Drive as Dreamy as it Claims?

Amazon.com seems to have finally succeeded in breaking into the “cloud” market with their new “Amazon Cloud Drive.” It touts a default of 5GB of online storage for free, unlimited access from any computer and, of course, reassures customers they will never have to worry about losing their files again. Their claim is, “Anything digital, securely stored, available anywhere.” But is it really as great as they claim? I decided to dig deeper and find out.

I received an email from Amazon when the cloud drive was launched and was given $2.00 in credit towards mp3 purchases. Intrigued by this new development (and the free music credits), I ventured to their website to check it out. I quickly found a song I wanted and clicked the buy button. It asked if I wanted to save the music to my cloud drive. “Simple enough,” I thought. Then I wouldn’t have to download it – I could just stream it. I immediately went to my new cloud drive, selected my new song (which was available immediately) and pressed play. It buffered up the song and played but I discovered it was also downloading to my computer as well. Bummer.

Next I decided to try uploading some music. I clicked “Upload to your Cloud Drive” and was prompted to download the “Amazon MP3 Uploader.” Wait a minute – so I have to use proprietary software to upload music? “That’s a bit inconvenient,” I thought, but I downloaded it anyway. After installing the software, it decided it had to scan my entire hard drive for music, which was a long and tedious process.  Once it finally loaded, it told me I had X playlists and X songs not in my cloud drive and asked if I wanted to upload it all now. I declined (as it would have been way more than 5GB of space) and chose a few albums to upload. What I found was that it killed my internet speed and I saw no way to limit the upload rate. Frustrated after about 20 minutes of sluggish internet, I killed the uploader until that night when it could run and not bother me.

In the meantime, I checked out the Android mp3 player from Amazon, wondering if it too would have to download my music before playing it. I discovered that while it can play the song through buffered memory, it still has to download; so listening while downloading isn’t a good option as the song often plays faster than it downloads (unless you’re using Wi-Fi). So once again I’m stuck waiting.

Ultimately, I was able to get the music I wanted uploaded and then downloaded again (to my phone). Now that I have done so, I can simply open the Amazon cloud player and quickly hear what I want (slightly faster than searching my hard drive and includes better filtering options). So was the hassle worth it?

Pros:

  • Music can save directly to the cloud (optional). This allows me to download my new music at my convenience and on whatever computer or mobile device I wish to listen to it on.
  • I no longer have to use a USB flash drive or external to move music around.
  • Creating a playlist is simple
  • Music can be viewed by songs, albums, artists, or genres.
  • In addition to music, the cloud drive can also store documents, pictures and videos
  • Music can be listened to through a web browser or via a mobile device using Amazon’s MP3 app.
  • 5GB free storage space

Cons:

  • Uploading and downloading again is time consuming
  • No upload speed limiter makes for doing anything else while uploading nearly impossible (and I have a 15MB connection)
  • Must use proprietary software to upload music
  • Must buy an annual subscription if you want more than 5GB of storage at $1/GB.
  • No true streaming – music has to be downloaded to each device you wish to listen on

Overall, I would say Amazon has a potentially great thing going on here. If they simply added the ability to stream without downloading, I would give the Amazon Cloud Player and Drive 5/5 stars. As it is now, and considering their hefty fees for storage in excess of 5GB, I give it 3.5/5 stars. It’s a great concept, but could use a few tweaks to make it the best.

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