Myspace Music Testing out Social Network Aggregation Tool

It seems as though Myspace is trying to get their music product back on track and at the center of this is a new product called Wildfire. Myspace are testing their new Wildfire product, which aims to help bands control all of their social networks.

MySpace Music vice president of Product Roberto Fisher, who shared preliminary details at a meeting held Saturday by the Music & Entertainment Industry Educators Association (MEIEA) in Los Angeles.  ”Are you aware of the people that are most valuable to you in social media marketing, to help amplify what you do?” Fisher posed.  ”Wildfire is designed to help you understand the tree of engagement that happens in the time that someone does something.  So, we can pinpoint in any tree of distribution the people that gave you the most reach when they heard something and re-amplified it.”

So, it’s “where in the trees you should invest,” instead of burning the whole tree with a blowtorch, according to Fisher, which sounds like a refreshingly targeted idea.  But this involves a lot of close observation, on a massive scale.  Accordingly, MySpace is essentially ‘wiring every single action’ that happens in the social networking sphere as it relates to artists, and then assigning scores to the most valuable ‘branches of the tree.’  ”You can score it all,” Fisher described.  ”I can tell you if user A is more valuable than user B.  And when you did X, these are the things that caused Y to happen.”

Tags: myspace myspace music social network aggregation Social Networks