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Google: Crenk Isnt a Content Farm!

Last week Google released some major changes to their search algorithms. The aim of this update was to push content farms and low quality content sites further down the list.

Amit Singhal and Matt Cutts wrote on the Google blog:

This update is designed to reduce rankings for low-quality sites—sites which are low-value add for users, copy content from other websites or sites that are just not very useful. At the same time, it will provide better rankings for high-quality sites—sites with original content and information such as research, in-depth reports, thoughtful analysis and so on.

Since that time we have noticed that our organic traffic from Google has nosedived. Crenk isnt a content farm and we aren’t a low quality content source!

Can someone at Google please get in touch and let us know why we are being heavily punished!

P.S. This seems to have changed our traffic numbers, but somehow the content scraper that is HuffingtonPost hasn’t lost any traffic at all.

7 Comments

  1. Marcus says:

    Unfortunately for you, this isn’t really Google’s fault. Your site looks alot like a content farm. In fact your site may be a content farm in some interpretations. You have headlines for popular topics that lead people to short articles that provide little information. I would suggest improving your content.

  2. Pete says:

    I’ve been reading various feedback on Google’s latest algorithm changes and this is the first time I’m come across Crenk. Having looked around the site I see lots and lots of 1-2 paragraph articles that add very little value.

    I think that’s what Google mean by “sites which are low-value add for users, copy content from other websites or sites that are just not very useful” – Crenk seems guilty to varying degrees by all of these criteria. Take a look at your average page and compare the amount of actual useful copy to the advert space. For some reason I even get exactly the same advert (QuickCreditScore) repeated 4 times on just about every page.

    This article on Google’s change is the longest article I’ve found.

    Maybe you could use this as an opportunity to rethink the site a little and put more emphasis on quality rather than quantity? Broadly speaking I back Googles change – if I were searching for “Nintendo 3DS” a a user I’d be disappointed to find your two paragraphs rating higher than a good review.

    • Steven Finch says:
      I must admit you are completely correct. Previously we had the same writing style as Engadget, very short and sharp with 1 or 2 paragraphs maximum. For us this was the only way we were going to push volume. I think now is a better time than any to change the strategy.
  3. James says:

    Did you ever recover from the Panda update?

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Founder and Editor of Crenk. Im CEO of RouteNote (Digital Music Distributor) and Black and White Music (Music Recording Studio).