Apple Dropping Its Entry Price for their iAds Advertising Program

According to reports Apple has dropped their entry price for their iAds program. Currently the entry price for iAds is $500,000, but thats not going to be the case for much longer.

“This new minimum buy is a great step forward and a necessary one, I think,” All Things D quotes Mark Read, the CEO of WPP Digital, as saying. “Lowering the minimum buy to $500,000 from $1 million will certainly make the platform more appealing.”