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Verizon to Bolster Apple Bottom Line?

The question asked since the announcement that iPhone was going to be on the AT&T network is “When are they leaving AT&T?” It’s an honest question based on real and honest situations of dropped calls, overworked networks, and bad customer service. It’s probably unfair to lay all the blame on the service provider, as I’m sure the iPhone is not without faults of its own, but unfortunately AT&T is definitely getting the heat. So while iPhones have outsold most other handsets around the world, there are still a large majority holding out for the day when the iPhone is available on another network.

Are you one of those people? Rumors have circulated across various sites that Apple has been courting Verizon as the next network to gain access to the iPhone as early as Quarter 1, 2011. While all signs point to yes, the evidence is not conclusive and thus speculation persists. Considering the dominance that the iPhone has on the cell phone market, it’s safe to assume that the majority not using the iPhone are either Blackberry or Android users, with others following into the minority of other OS platforms.

In market research conducted by Morpace, subscribers on Verizon alone are awaiting the transition of the iPhone onto the Verizon network. Of 1000 people surveyed, 23% said they’d most likely buy it, while a whopping 51% of Verizon subscribers said they were waiting to buy it. This segment of Verizon subscribers could bolster Apple’s numbers heavily when/if the transition takes place as rumored. AppleInsider even predicts that it could put Apple in the lead, far ahead of it’s competitors. The platforms mostly threatened by the iPhone being offered on Verizon would be Blackberry and Android, so it will be interesting to see how this will effect the numbers.

If it happens, Apple could see quite a profitable 1st Quarter. So where do you stand? Are you waiting for the iPhone to be offered on another network or are you happy with your Blackberry, Android, or other phone platform?

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Author: Luis Sandoval

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Luis Sandoval is a media professional based out of San Antonio, Texas. He writes on topics related to media and technology for a variety of sites around the web and publications. He currently works as an online marketing consultant helping develop brands online through fusing traditional marketing models and social engagement.