Sony’s New PSP Phone Threatens Apple?

Apple has, in just one year, made a huge impression in the mobile gaming market, eating up market share once held by larger gaming company companies like Nintendo and Sony. More specifically Sony saw approximately half it’s market share drop from 20% to 11%  as Apple’s mobile platform, especially with the release of iOS4, saw a rise of 5% to 19% from 2008 to 2009 alone as reported by the AppleInsider.

It appears as if Sony is now charging headlong into the mobile phone industry by creating a hybrid gaming phone based on the design of the current PSP Go. This would support the rumors that Sony was looking to make a move into the mobile phone market, but perhaps the numbers above have forced their hand a little prematurely.

According to AppleInsider, the phone would be based on Android 3.0 (aka Gingerbread) and use “PSP-like” controls instead of the standard QWERTY keyboards. It’s being more specifically described as a combination of the Samsung Captivate and the PSP Go. I’ll let your minds create the product.

Sony would definitely be playing a game of catch up in this space since Apple is already working on creating an iOS4 centralized gaming hub that would contain leader boards, track friends, and build an entire social community around their gamers. Add to that the fact that Apple has been rumored to purchase a Chinese game making company into the mix and there is no doubt that Apple is looking to eat up market share very quickly.

I can see how Sony would be threatened by this considering that the PSP, while nice in style, has not come close to outselling or matching the long time champion of mobile gaming, Nintendo. As for Nintendo, while they are sitting high on the mountain, Apple has proven that they can indeed make a splash in the market. We saw it with mp3 players, we saw it with the iPhone, more recently tablets, and now perhaps a gaming system.