Microsoft Discourages PC Users from Buying Macs

Microsoft is not a company known for great marketing. In the past, the marketing department has been ridiculed by the media, by the internet, and even by some of its most rabid supporters. Most recently the biggest commercials were the ones featuring Seinfeld and Bill Gates in random situations making much ado about nothing.

While Apple has retired it’s “I’m A Mac” campaign which prominently featured funny man John Hodgeman and actor Justin Long. The two compared one another on various tasks showing how Apple reigned supreme. Microsoft started running a similar campaign called “I’m A PC” to coincide with the launch of Windows 7. The idea was to show how Windows 7 was made for people by people, as well as show the diversity of those that would use the platform. Essentially Microsoft was looking to appeal to the “everyman” while alluding that Apple was for “elitists” for charging high prices for image as opposed to functionality.

Microsoft as now apparently started a campaign to discourage people from converting to a Mac by covering six topics of interests to show how working with Microsoft and Windows 7 offers more choice then Apple offers with their high priced machines. Rather than a mud slinging campaign, this looks like something a little more permanent.

It will be interesting to see what Microsoft does with this in the long run, but I’m more curious what Apple’s next move will be in response to this.