Flock Changing Out Firefox Framework for Chrome
Two years ago I wrote an article on the major updates made to the Flock browser and the impact it would have on social search
Flock, the social browser, is not built on Chrome.
and browsing. Since then Flock, the social browser, has always been that fringe browser that a few people used but didn’t grab the audience it was hoping for. What did help Flock was the fact that it was built on the Firefox browser framework which made it easy to develop for since it was open source. The Flock browser allowed for many unique plug-ins very similar to Firefox, thus offering a seamless user interactive experience with the added bonus of social networking.
This week a huge announcement was made that Flock was leaving the Firefox backbone and moving to Chrome. Touted as a social browser there is definitely something to love about it, but does it really know where it wants to go? The interface has undergone a drastic overhaul moving away from the complex menus and tabs and moving more towards a simple interface with fully customizable group and friend options.
In a world where social platforms like Tweetdeck, Seesmic, and Hootsuite have been integrated into desktops and/or browsers, it feels like Flock is still running too many steps behind. Has Flock lost its luster? Perhaps, but there’s nothing wrong with reinventing yourself.
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