Smokescreen, Direct Conversion from Flash to HTML5

Smokescreen is a new product from RevShock new mobile ad startup based in Austin and San Francisco, which can lead to a revolutionary concept: Convert Flash into HTML5 directly without using any plugin or having to re tool any code.

The software in charge of getting this done has not been released, but here are some of the facts:

• Flash without the plugin: Smokescreen will be in charge of converting Flash objects into JavaScript/HTML5.
• No need to re tool: Flash is automatically regenerated without having to learn any new tools to do that.
• Open source license: Will be released as open source.
• No specific dates about the release.

Can you imagine the impact this can make into the iPad’s fresh market?

“Many people still want to use their existing Adobe tools for developing ads, and retooling to support a single platform seems silly.  As an ad network, we believe that dynamic, interactive ads are much more fun than boring static ads and thus, we were faced with two options:  live in a dark, desolate world of boring mobile ads or do something about it”, the guys say about their new vision.

Here’s a very interesting demo:

Tags: adobe apple flash Flash conversion html5 ipad javascript RevShock Smokescreen