Barnes and Nobles Releases Nook Reader iPad App
Barnes and Nobles, who have been hanging on tightly to their Nook reader has finally decided to release an app on an Apple device, an move that Amazon was smart enough to do years ago with the release of their Amazon Kindle App. Purportedly the Kindle app does very well on Apple devices, and now with the iPad’s iBookstore, what type of reception will the BN app have on the iPad?
The BN eReader will stand up to some stiff competition in an already saturated market, but variety is the spice of life, right? It’ll be interesting to see how many people are swayed to this app and if habits will change from what they are already using currently.
In an excerpt from their announcement:
BN eReader for iPad is designed to offer an easy, yet sophisticated, customizable reading experience. Users can choose from multiple ways to view their library, including professionally designed themes with elegant and complementary text and page colors, as well as fonts; and instantly switch between portrait and landscape views based on personal preference. BN eReader for iPad users can further personalize their reading experience with unparalleled options: literally millions of colors for text, pages, highlights and links; eight typefaces and five text sizes; and a variety of margins and customizable spacing options.
What I see as a huge win for the app is the support of the Nook’s “LendMe” technology, which allows users to share certain eBooks with their friends. This is made easier with the integration of the iPad’s address book. The book loan is good for 14 days, which is more than enough time to introduce the reader to a new author, series, or genre which BN hopes will be enough to drive sales.
A similar app has been available on the iPhone and iTouch as of last year, but still so late to the game, I’m personally not aware of anyone using the BN app, with the majority opting to use the Amazon Kindle app instead. Do you have a preference and if so, are you a fan of the BN app?
7 Comments
I currently have a kindle, but I am open to looking into other book readers as well. Are there enough ‘features’ with B&N’s reader to justify a switch?
Luis. A B&N app has been available for over a year on apple devices. It has been on the top spot in the app store many times. It is much better than the Kindle app. So saying B&N finally brought one out is bad research. Not being mean just want people to really know the facts before writing an article.